SEO for gaining objectives in eCommerce businesses remains deficient when we focus solely on Google rankings. Although, Google is the best search engine and hence, the website ranked well in Google searches can give good revenue. However, it is the Amazon which needs to be focused on priority when we talk about the profitability of an eCommerce business.
According to an article published in 2012 at New York Times:
“In 2009, nearly a quarter of shoppers started research for an online purchase on a search engine like Google and 18 percent started on Amazon, according to a Forrester Research study. By last year, almost a third started on Amazon and just 13 percent on a search engine. Product searches on Amazon have grown 73 percent over the last year while searches on Google Shopping have been flat, according to comScore.”
This is mainly because of the fact that Amazon has far less requirements to rank a product or brand as compared to a procedure that Google follows. SEO on Google and other search engines mainly emphasize on the quality of content and they prohibit the direct display of sales pages. On the other hand, Amazon encourages mentioning the product specifications.
At AFMediaGroup, we understand the importance of Amazon ranking for the eCommerce purposes. It is the fact that Amazon SEO is pretty different as it doesn’t need extensive link building strategies but it requires more like better on-page strategies. This is the reason that we have professionals of special skills in the implementation of Amazon SEO strategies.
We are committed to get your product on to the better rank and for that, we work on the content that will describe your product and, we work on the other traits like availability, price, selection and sales history. Keywords need to be perfect while searching on the Amazon and therefore, we pay special attention to the Keyword research in our Amazon SEO strategy. You will find us, at AF Media Group, always unswerving in getting you the best results from the marketing of your product on Amazon and we guarantee that. If you have any questions or would like to have FREE quotes, please contact us at Amazon@afmediagroup.org