In US, collection and distribution of data is powered by four main data collection servers which are Factual, Infogroup, Acxiom and Localeze or Neustar. There are more than 300 websites which put the search queries in the above mentioned aggregators. If these data distributors, by any aspect, contain wrong listing information, that information will be strewn all over the internet and the consequence would be in the form of damage to the clientage. According to a recent research, more than 70% consumers start distrusting a brand due to the wrong listing information about the brand.
Keeping the listing information accurate and up-to-date is a monotonous and time demanding matter which needs to be dealt only by the professionals. However, this is also the fact that maintaining local information for the sake of improving clientage is always a cost effective and much easier marketing strategy. The accurate information can of good use for the customers when they interact with the local listings.
At AFMediaGroup, it is our utmost priority to take care about entering only the accurate business listing information and we also ensure that the information is going to be indexed by all the major data providers. Our professionals do the manual submission in order to make sure that only accurate business information is entered.