In this scenario, you may notice that Google chooses to ignore certain links. That is due to the fact that those links do not represent a true recommendation. It means that if you have placed a link on a webpage only for the purpose of promotion, you are not going to get a thumbs-up by Google and other major search engines. A genuine link signal involves linking to the webpage which is relevant to your content.

In this article, we are going to talk about the link building tactics which you actually need to avoid.

Historical data link trap

When links are placed in a piece of content, this link addition is seen as a part of overall improvement of the content. So, if you are adding links without paying attention to the content of the page, this practice is not going to be admired by Google. Therefore, you are going to have to make sure that you are adding links in an existing web page only after improving your content according to the user requirements.

EDU Discount Link Building

In the past, there may have been a loophole which allowed people to get instant traffic to rank their pages by building links in EDU web pages. But now, this practice is blacklisted; and so, you are going to get penalized if you are still building links this way. Google has made consistent algorithmic changes in the previous years, and building links through this tactic is a clear violation of Google’s guidelines.

Content Marketing Links

No, we are not talking about guest posting. There are a lot of ways you can do content marketing. One of the major ways is to establish a site by adding content in it on a regular basis. Another way of content marketing involves hiring a writer who writes the articles and publishes on third party websites. That is called advertising. And that is the content marketing version which has the capability to violate FTC Guidelines.

Viral link campaigns

It is important to note that viral link building can be both successful and unsuccessful depending on the ways it is executed. The good kind of link campaigns mainly involves driving users to the pages which can be beneficial for them. In this scenario, the link campaigns may involve less link creation and more awareness building.

On the other hand, an off-topic link campaign is less likely to deliver results. The reason is that it tends to have no value for the users because it is not created for the purpose of bringing any kind of awareness.

Sponsor links

If you think a bit realistically, you will see that links generated from a philanthropic event are not going to be quite meaningful. This kind of link building is pretty similar to the viral link campaign which doesn’t produce results. If you really want to explain something in a webpage through link building to the users, you are going to have to find another page within your site to further explain what you are writing.This organic link building will not bring quick traffic to your site but it works in the long term.

The first thing that you are going to have to do is to make sure that you have a real profile about you as the person representing the business you want to promote. You are going to have to make efforts in building connection with the other businesses that may have the tendency to link with you.

There are a few ways you can use profiles to get links.

Use executive’s profile to get better response

Connections need to be established between real persons when it comes to business promotion. This way, you will be able to build trustworthiness of your business.

However, the major problem is that many of the users have learned the way to ignore messages from brands because there are many brands trying to convince users to buy from them.

In this scenario, you have to make sure that you are making personal connections.In order tobuild trust, marketing teams ask company’s executives to create business profiles on social and discussion platforms. These profiles are managed by the marketing teams. They log into the profile and try to connect with the audience.

The benefits of forum profiles

Social networks like Facebook and LinkedIn are very common and, so, quite popular for the typical social activity over internet. But there are more niche networks and forums that allow people belonging to certain industries or niches to connect with each other.

In such forums and platforms, you are going to find that people ask questions which have more depth. That’s where you can find better opportunity to build better connections. Another advantage of such platforms is that you can find great ideas about the content for your website.

Using LinkedIn to share content with right people

A LinkedIn profile of your company’s executive can be the best tool of promoting the content that you want to share with the audience. Of course you are doing everything with the permission from your executive. You can share schedules to let the people know about the latest piece of content that you are going to share.

Reaching out to the profiles of people who are authorities

You can also use general platforms such as Twitter, Facebook and certain forums to perform an outreach and build interest for your content.

For instance, you can follow the profiles of people in authority over Twitter. You are going to have to take the first step in building relationship with the people working behind those Twitter handles. This effort in building interaction can be both direct and indirect. For instance, you can address those people directly in your tweets or you can simple use their profile handles in order to mention them in your tweets. That is the best way to get noticed and have their responses.