Links constitute a major ranking signal, meaning that you must work on links if you want to emerge well in the search engine’s arena. But since there is a saturation of contenders and this saturation continues to get bigger with the passage of time, we can presume that traditional methods to build links might soon completely seize offering the websites unique ways to rank.

What does that mean? It means that you need to do something different if you want to rank well.

Confused? The thing is that guest posting and other similar tactics of building links are still great and necessary ways to build links but they are not going to offer competitive advantage.

So, you are going to have to shift your focus towards incorporating something that has the potential to become popular immediately but your competitors are not working on it. For instance, you can work on interactive content.

A few of the interactive content ideas are worth talking about here.

Tools and calculators

The induction of tools and calculators that can help your audience to do something to make estimates in concern with the service you are offering can be great wayto build a reasonable audience which may even tend to convert. For instance, you can embed a dimensional weight calculator if your business deals with the packaging and shipping of products. This calculator will have to be able to tell the exact size, weight, and shipping costs of the packages.

Games and quizzes

If your website is not a portal from where the product and services could be purchased, you can embed the interactive content to keep your audience busy. Games and quizzes are the best tools to not only keep your audience engaged in your pages but they may also become an attraction for the users to come again and again to your pages. However, since these tools are resource-intensive in most of the situations, your pages might take a long time to load.

Interactive maps

A static map is not a bigger attraction for the users simply due to the act that they do not offer anything other than an option to zoom in, zoom out, and move around in the map. Interactive maps, on the other hand, are completely different in this scenario. In addition to allowing users to zoom in, zoom out and move the map, the interactive maps allow addition of data at different locations. The major reasons these maps are popular is that they allow users to compare places. This tool is particularly helpful for travel brands.

Interactive infographics and reports

Infographics are quite popular. But many people say that they are not as effective as they were in the past. The major reason is that people have lost interest in static pictures. What you may find more interesting here are the interactive infographics that allow the input of data to show the stats or results that you want. Incorporating such tools in your pages can help you enhance traffic to your website in a drastic manner.