Sometimes, you may have a high number of visitors on your site, but you might be worried about the low conversion rate. Several surveys suggest that more than 95% of visitors do not convert into leads. You can’t blame your SEO strategy in this regard. The basic job of SEO is to bring traffic, and you have got that on your site. Your site cannot convert that traffic into leads. What you need to do in this regard is going to be an extension of the SEO strategy.

Relevant and engaging content

How well you can keep your audience glued to your webpages depends on the ability of your content on those pages. The key to the success of your content depends on the research that you perform before creating the content. You are going to have to learn about your audience. You will have to keep several dynamics into consideration to know about your audience’s preferences. For this purpose, you may have to invest your time and resources in conducting surveys and other ways to interact with your audience.

Landing pages

Along with the highly persuasive content, you are going to have to work on your landing pages. Landing pages complement the efforts that you make to create the content to convince your customers. Remember, an ideal landing page doesn’t contain long-form content. It is relatively short, with the primary focus on call-to-action elements. Here, you may have to learn a bit about the impact of design to create an urge to buy.

Reviews and testimonies

You may be paying enough attention to bring your audience on your product pages through content and SEO, and you may achieve success in that. However, if the reviews on your pages show a lack of people’s trust, all that effort to engage your audience will be for nothing. That’s why it is necessary to encourage your customers to leave a review of your products and services after the purchase. If you have worked well to maintain the high-quality of your product, you should be able to have happy customers. The testimony of their satisfaction on your site will serve as word-of-mouth marketing, which is an extremely effective way to convince potential customers to recurring customers.

Appealing opt-in Form

If you want to convert traffic into leads, you are going to have to build the email list, which you can use to convince your audience to engage with your content regularly. It is worth noticing that your one-time visitors are not likely to become your customers. You may have to encourage them to come to your site regularly if you want them to become your customers. Building an email list will serve this purpose nicely.