Travel industry has ensured its huge online presence. If you look at the websites such as Hotwire, Priceline, Travelocity, and TripAdvisor, you will find out that these websites have been doing really well in terms of SEO. And since there are many people interested in traveling to different locations, they search online for the best locations and best services. In this scenario, the brands can bring minor changes in the keywords to convert traffic into conversions.
What’s more interesting to note is that travel and tourism consultants hire best SEO teams to stay in the limelight. It means that there is a lot that you can learn from travel websites in terms of SEO. Some of the things that travel brands tell us about SEO are worth mentioning here.
Home Page Text
Most of the people do not pay attention to the text on home page. It makes sense. The page is here forever. So it should not be treated as just a fancy portal page. If your website is not focusing on the paid ads to earn revenue, you need to write high quality text content for the front page. You can surely learn it from travel websites.
Home page and internal links
Home page is the most linkable page for most of the websites. In this scenario, you will have to see if the link equity on your home page is directed to the most important pages of your site. That can happen only if you highlight those pages on the front page with the help of effective internal link building.
Internal links in the footer
Do you really need to put the links of your internal pages in the footer section? Some people say that it is a good way to get the most important pages of your website crawled and indexed. On the other hand, some people say that this practice can contribute to devaluation of the links which are being placed in the footer section.
In this scenario, you may wonder if you can do it. Well, it depends upon the size of your site. If your website has too many pages and, so, your home page has a lot of link equity, you can certainly put links in the footer section and expect better results.
Landing pages made to target organic keywords
This is one of the strategies which can bring a lot of traffic to your site. You will find larger brands following this technique to dominate in the tougher competitions. However, it doesn’t mean that this technique doesn’t work for the small brands. You can also build pages for the purpose of matching user intent. One thing work mentioning here is that the pages should be able to provide satisfying answers to the users.