People skim online content in order to get the point without spending too much of time. A survey suggests that 55% of the online readers read a post for no more than 15 seconds.

While one may think that it’s just a habit of this huge portion of readers to skim the content, the real reason is that the content is not usually up to some good standards. The first thing to ensure in this regard is that the content being developed is digestible. The main objective here is to optimize the blog content for the people who skim while still retaining the readers who like to read full articles.

In this article, we are going to discuss some ways to optimize blog content for people who skim content.

Summary graphics for each header

The main purpose of using H2 and H3 tags is to optimize content for people who skim. The use of these tags structures content quite logically. But you may be wondering because you already do this and still do not get people to read your content.

Well, you don’t need to stop at the use of H2 tags. You can go one step further by using summary graphics. These graphics are visual representations of your content. It is used to summarize the key sections of your article.

Intro paragraphs

Introduction is an important part of the articles. Sadly, most of the people skim that part. The reason is that many writers tend to write lengthy intros for unknown reasons. And the people who skim content jump straight to the H2 section without reading that intro. Keep in mind that article’s intro is one of the most powerful sections of any article. So, instead of wasting time in something which people do not care about, you need to follow a simple strategy such as PAS (Problem, Agitate, and Solution).

Writing intro this way gives readers a quick overview about what the article is all about and what they can expect from the article.

Table of content and scroll to top button

A 5000-word article with no table of content makes reading quite difficult for the readers. The main problem here is the usability. A detailed table of content makes reading experience quite better in this regard. The insertion of table of content is specifically important when you are reading on mobile screen where scrolling might seem endless.

Moreover, people may be searching only for a specific portion of your article. A detailed table of content makes it easier for such readers to directly jump to that part of the article.

In many cases, readers want to jump back to the top of the article. That’s where you can use ‘Jump Back To Top’ button.