Link building remains to be the most important practice to build online traffic to and from your website. But there are many people who claim that link building is nothing more than just a spam practice to give your website a major damage in the long run. But the matter of fact is that the good quality link building is not only there, it is alive and kicking. Without good quality link building, there is no way you can build much needed traffic for your website.
If you are building high quality links, they are going to help your website in gaining authority. On the other hand, bad quality links play a role in the website’s loss of authority. Having that said, there are a few ways you can building links to boost the SEO of your website.
Link reclamation
The easiest and simplest method of building link for any website is link reclamation. The main concept of this tactic is to reclaim a backlink which existed previously but it is broken or removed now. You can get help from the tools like Moz’s Fresh Web Explorer which allows you know about any unlinked mentions of your brand by simply typing in the name of your brand in the search portion of the tool.
Broken link building
Broken link building and link reclamation are essentially the same techniques. However, broken link building extends to other sites as well. You can use a Google Chrome Extension, Broken Link Checker, to discover any broken links on a page.
However, the real research can be conducted with the help of tools such as SEMrush and Ahrefs.
Reverse engineered competitor link building
With the help of SEMrush or Ahrefs, you can download link details of your 3-5 competitors in CSV format of spreadsheet. Then you can filter the spreadsheet and tag by gTLD, industry, DA/PA, geography, referral domains, and other metrics which may be valuable to your campaign.
The basic purpose of this technique is to figure out the process through which your competitors have earned links. By knowing the process, you can do the link building in a better way just to beat the competition.
Guestographics
Guest blogging is a wonderful idea of producing high quality backlinks and building traffic to the website. But the frequent use of this method has made things quite challenging for the SEOs. Instead of finding mediums for the guest posting, another way is to use the current mediums for the posting of infographics. This technique can be referred to as guestographics.
The tools like Buzzsumo and Ahrefs can be used for finding the trending content in the industry. You need to think of the innovative ways to turn content into infographics. Although an extensive research may be required here, the resultant traffic is worth the efforts you make.