Link building and guest blogging are quite successful SEO methods to bring good traffic to the website. While there is no doubt about the fact that link building is vital, not many people are quite fond of guest blogging due to a number of unsuccessful examples. But the matter of fact is that guest blogging can be quite successful if done in the right way.

What is guest blogging?

Guest blogging is a practice of posting your content on other people’s websites. Those websites need to be related to your niche.

Now, the technique mainly involves putting a link of your website in the guest post. However, this practice of adding link is becoming more difficult because most of the website either add no-follow attribute to the added links or they do not allow the link addition at all. Still, this practice is gaining fair amount of popularity among the internet marketers due to its potential.

An easy and effective way for marketers is to collaborate with the site hosts to get their content published on their sites.

Benefits of guest posting

There are quite amazing benefits of guest blogging. Some of them are worth mentioning here.

• The first benefit of guest blogging is that it helps you increase the brand awareness. Guest blogging is the digital example of conferences where different companies meet with each other and get an opportunity to bring their brand into a spotlight. When you publish a blog post on someone else’s website, you are essentially targeting an audience existing on that website.
• Before you post an article, you will first need to sign up. This signup process also involves creation of your bio in which you can place a link to your landing page. You can even invite people to subscribe for your newsletters.
• For guest blogging, it is quite essential for you to collaborate with other influential companies. This way, you will enter into a community of contributors. And so, you will be able to share and gain knowledge within your niche.
• You will not have to wait much for the customers to come to your site, read the content and take their time to get convinced about buying your products or services. More than half of this job will be done by the guest blogs on other sites as the potential customers visiting those sites will be able know what they need to know about your brand. So, chances are they will come to your website with intent to purchase.

So, guest blogging is essentially a way to build links but it can serve a bigger purpose. Marketers are always in a search for the platforms where they can promote their business in a better way. A website, which offers guest blogging, is surely a good platform but you have to make sure that they have strong moderation system in place to allow only the high quality blog posts. Another way is to ask influencers within your niche to publish your content. In turn, you can offer them to post their content on your site.