Have you ever wondered about the connection between a website’s usability and its ability to rank in search engines? Now, it is the fact that changes in a website’s design can lead to the changes in the ability of that website to rank in search engines. However, the knowledge about this connection comes after years of experience.
The fundamentals of SEO are not changed since its inception. However, the technicality of this industry has changed quite a lot. In the early years, there was no emphasis on structural and aesthetic aspects of the websites. However, the scenario has changed a lot since search engines have started paying attention to what users want.
Holistic SEO and UX
You may have heard about the holistic SEO. It is the SEO approach which focuses on every factor which can play even the tiniest role in the promotion of a website. And since search engines pay complete attention to what users want to see in the websites, the role of UX has become quite important. Hence, it can safely be said that any holistic SEO strategy essentially involves UX.
UX pitfalls that lead to poor SEO
A few factors which may indicate that your website lacks in user experience are as under.
- Higher bounce rate
- One webpage performing better than the other
- Duplicated content
- Unwanted audience
- Reason that unwanted audience comes to your site
- The device they use to browse through your website
Web design practices that interfere with Online Marketing Strategies
It is pertinent to note that there are certain design elements which can affect crawlability, usability, readability, accessibility, and discoverability of a website.
With these factors in mind, you can easily conclude that the SEO has become quite difficult, especially in a scenario when web design that overall user experience are not up to the mark.
Here is what Eric Wu has to say in this regard:
“Working with Product Designers and Front End devs is really understanding their motivations and working with them to solve their use cases while making elements successful for crawlers and conversions.”
Importance of a skilled web team
When we talk about a holistic approach to promote a website, we will need to talk about every aspect related to the development, maintenance and market a website. And if you look closely, you will easily figure it out that any conflict or disagreement between the web design and other factors of a website can lead to serious issues with the website. Those issues can directly impact the user experience, affecting the rank of the website ultimately.
In this scenario, it is quite important to employ a skilled team which is capable to work on all of the aspects of a website.