Content Marketing Trends to Look Out For In 2020

By afadminAmazon Marketing, BLOG, Search Engine Optimization, Search Engine Watch

Content marketing and SEO are expected to reach new levels in 2020. We are moving to technically amazing content which is capable to align with the habits, preferences and search needs of the users.The reason content is getting better is that the content creators are getting smarter atresearching, strategizing, creating and publishing the content.

Content marketing is not a marketing experiment. It is actually an entire strategy which can be quite beneficial for your brand.

In this article, we are going to discuss some top content marketing trends that we are going to see in 2020.

Convincing visuals in content

Platforms where visual content is shared continue to be trendy and it seems that this popularity will continue to rise in 2020. Examples include Instagram, YouTube, and SnapChat. These are the favorite platforms for teens.

Adults are more attracted towards YouTube. And it is an intelligent guess that visual content is going to be more interesting in 2020.

Video content and visual storytelling

While talking about the importance of video content, let’s have a look at some stats. The popularity of YouTube, digital imagery and AR has given boost to video content and visual storytelling.

  • In 2018, about 85% of internet users in US watched video content in monthly basis using different devices.
  • About 56% of the people aging between 25 and 34 years and 54% of the people aging between 35 to 44 years actually want to see more video content from the brands they like to hear from.

Moreover, 62% of internet users say that they consume video content more thoroughly as compared to the text content. It means they are better able to pay attention to the video content.

E-A-T

Google published a blog on Webmaster Central in August 2019 reminding about the core updates. It also told about the ways to handle those updates.

Among other suggestions, Google pointed at the importance of paying attention to E-A-T which stands for Expertise, Authoritativeness, and Trustworthiness.

Now, you may wonder what’s so special about it since there is a majority of people already working on it. The fact that Google pointed out specifically at this factor emphasizes the importance of it. And it also means that Google is going to pay even more attention to this factor.

So, what is E-A-T all about?

  • It starts with earning links or brand mentions from high authority resources.
  • Then you need to provide E-A-T information on your site. For instance, you can include bio and other credentials on your about page.
  • Then you need to link out to authoritative sources.
  • Lastly, you are going to have to update your site and content on a regular basis. Make sure that the content you are placing is relevant and accurate.

Customer first content

In 2018-2019, we saw that the content that targeted customers rather than insisting on sales was more successful. This is actually the trust-building strategy that worked. The only way you can confirm sales from the customers now is that you have trust from those customers. And good thing is that Google’s systems are updated enough to support this type of marketing. So, it is all becoming more natural as your content can rank only if it is capable of convincing your target audience.