Right since the inception of the concept of SEO, a major emphasis has been put on the value of content. The content kept getting better with the passage of time. It is mainly due to the expectations the people have with the content. With people getting more familiar with the consumption of content to get information they want, it has become quite necessary for the content creators to develop high quality content. And another reason for content getting better with time is that the content creators continue getting better with the process of strategizing, researching, creating and publishing the content.

This entire situation makes it necessary for the content creators to focus on current and upcoming trends to stay ahead in the competition. Thus, it would be worth talking about the top content trends which need to be focused in 2020.

Visuals in the content

Right according to expectations, visual content has been quite trendy until now. And this trend is going to rise even more in 2020. The evidence is the fact that content creators are using expressive imagery for elaboration of their content; and people like it.

In this scenario, it is worth mentioning that content creators are moving beyond the use of still images. GIFs and video embeds are getting more popular because such visuals tend to explain what the text is talking about.

Video content

In 2019, videos continue to grow in popularity. Looking at the current trends of popularity of YouTube, dynamic imagery and AR, we can expect that video content will rise further in 2020.

• Stats suggest that 85% of the internet users in US watched video content on monthly basis in 2018.
• About 56% of people aging from 25 to 34 and 54% of people aging from 35 to 44 want to see video content from the brands they like.

These stats mean a lot for the marketers. Marketers can have an analytical look at habits and preferences of the audience.

In this scenario, it is worth mentioning that it’s the good quality of content that makes a video different from the one that fails to get user attention. And this quality is basically concerned with the storytelling capability of the video.

E-A-T

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It is the factor which the Google pointed at in a blog published at Webmaster Central in August 2019. And what’s more interesting here is the fact that many of the people are already working on it.

However, the act of Google specifically singling out E-A-T can be seen as a huge hint. It means that Google is going to pay special attention to expertise, authority, and trust in the content published in the websites and blogs.

Better and purposeful content

2019 saw the rise of stellar and purposeful content; and this trend seems to continue going in upward direction in 2020 as well. This is the reason that content creators and marketers pay attention to the high quality content.

• Survey suggests that successful content creators give priority to the information needs of their customers over their promotional needs.
• The content marketing area which took a huge part of the spending by companies in 2018-2019 was content creation.

This is due to the fact that content creators have started understanding the fact that the only way you can win good ranking in SERPs is the insertion of high quality content in the website.

Consumer-first content

As mentioned above, content creators have been paying attention to the needs of their customers over their promotional requirements in 2018-2019. This is what successful content creators have been doing. Successful content creators understand that the key to a permanently better rank in Google SERPs is to work on the high quality content which is helpful in building trust with the audience.