Technical SEO serves as a backbone for the promotion of your website. If you are working on SEO of your website, you may already know what technical SEO is. So let’s keep the introduction short and, instead, talk about the common technical SEO issues which can bring your website down in no time. Diagnosing these issues is very important because this is now you can get your website back on track.

Don’t be panic

Even if your website has dropped to the bottom of the ranks, you need to calm yourself. Some people try to perceive an emergency situation by creating panic for themselves. This approach is a perfect recipe for even bigger failure. When you face any problem and you find out that problem is a bigger one, you need to get up from the chair, have a cup of coffee and go out in the park for a short walk.

Understand the problem

Now after coming back to your seat, you need to open the email with detail about the problem. To understand the problem, you first need to ask yourself some questions.

• What does the email say?
• What is the underlying issue and what does email say about that problem?
• What do I already know about the problem?
• What are the symptoms surrounding the issue? (it may help in identifying root cause more effectively)
• Do I really need to get the problem solved ASAP?

Keep in mind what Einstein said: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

Make a plan

When you have the data and you know about the problem, you can either start working on solving the issue or you can make a plan.Making a plan and working on it seems a lengthy process through which you might not be able to get the benefits of a quick fix. But the matter of fact is that a quick fix can do more harm than good.

Another major benefit of making a plan is that this process helps you is doing hypothesis – something which is quite essential in knowing about the real consequences of the problem well before the consequences start happening.

Working on the plan (analyzing)

Since technical SEO involves too many things, there might be too many factors contributing in the failure of your website. If you already know about the exact reason for the technical SEO failure and you know that solving the problem is not going to take much time and resources, you are in luck. But the major issue with the troubleshooting of on-page or off-page SEO is that any fix doesn’t make a change in the results on instant basis. You will need to wait for the search engines to do the crawling and give your website a clean chit.

The process of analysis may need you to rely on several tools and metrics. Even if there is a problem with the website structure, you might need to rely entirely on the analytics to know about the problem.

Suggest solution

After you have analyzed things well and got the complete report about the problem, now is the time to work on solution. Based on what you have discovered, you will need to make a strategy to solve the issue. Discuss it with your team and ask about their feedback. Ask for further suggestions. Once you have finalized the solution that you need to work on, you need to work on it.