Building links on the quality sites is the best thing that you can do to drive valuable traffic to your site. When you ask an authority website to include your links in their site, you have a concept that this link building is going to drive users towards conversion because you have selected the quality website.
The matter of fact is that this approach is not quite effective because you are still not going to earn special praise for your site. The site in which your website’s link is being added would also allow other websites’ links on its pages. In this case, you may wonder what makes your website worthy for special attention. Well, nothing!
There is one way you can earn special attention for your website and increase its success rate. When you recommend your site to be added in a website, you can co-recommend other popular sites related to your niche while making that request. This trick has been working quite well for the marketers who have tried it.
Improved success rate
The immediate result of this technique is that you will be able to get the success rate of your website increased. You can call this strategy ‘co-recommendation’. A couple of important thing that you will have to keep into consideration in this regard are as under.
- This strategy is ideal for ecommerce, commercial or ad supported sites.
- Co-recommended sites need to belong to your niche but make sure that they are not your competitors.
Impact of popular sites on your site
It is important to co-recommend popular sites along with the target site. In this scenario, you have to see which sites are being recommended more by the people in your niche. These recommended sites are the popular sites.
In this scenario, you have to make sure that you avoid picking random sites. Some people do it by picking the sites with .edu or .gov extensions. Extensions do not make a website popular or good. You have to see the quality of sites which you want to co-recommend.
With the tactic of co-recommending popular sites, you will see the conversion rate of your site going up.
Ability of popular sites to help in link building
This benefit of co-recommending is basically the result of human psychology. They recognize the brands or services you are recommending along with your site. And they will get a perception about your site as a credible source of information. In other words, the good-will from popular sites will influence your site as well. And so, your website will also be preferred. This is the ultimate objective of any link building campaign.