The concept of getting inks using profiles on several social and discussion platforms is fairly old. But the way this technique has been used has made it a spam practice. But the matter of fact is that there is a genuine way social profiles can be used to get high quality links.

The first thing that you are going to have to do is to make sure that you have a real profile about you as the person representing the business you want to promote. You are going to have to make efforts in building connection with the other businesses that may have the tendency to link with you.

There are a few ways you can use profiles to get links.

Use executive’s profile to get better response

Connections need to be established between real persons when it comes to business promotion. This way, you will be able to build trustworthiness of your business.

However, the major problem is that many of the users have learned the way to ignore messages from brands because there are many brands trying to convince users to buy from them.

In this scenario, you have to make sure that you are making personal connections.In order tobuild trust, marketing teams ask company’s executives to create business profiles on social and discussion platforms. These profiles are managed by the marketing teams. They log into the profile and try to connect with the audience.

The benefits of forum profiles

Social networks like Facebook and LinkedIn are very common and, so, quite popular for the typical social activity over internet. But there are more niche networks and forums that allow people belonging to certain industries or niches to connect with each other.

In such forums and platforms, you are going to find that people ask questions which have more depth. That’s where you can find better opportunity to build better connections. Another advantage of such platforms is that you can find great ideas about the content for your website.

Using LinkedIn to share content with right people

A LinkedIn profile of your company’s executive can be the best tool of promoting the content that you want to share with the audience. Of course you are doing everything with the permission from your executive. You can share schedules to let the people know about the latest piece of content that you are going to share.

Reaching out to the profiles of people who are authorities

You can also use general platforms such as Twitter, Facebook and certain forums to perform an outreach and build interest for your content.

For instance, you can follow the profiles of people in authority over Twitter. You are going to have to take the first step in building relationship with the people working behind those Twitter handles. This effort in building interaction can be both direct and indirect. For instance, you can address those people directly in your tweets or you can simple use their profile handles in order to mention them in your tweets. That is the best way to get noticed and have their responses.