Working with the bigger brands requires a different approach because if you are doing your work like people do in all other companies, you are essentially limiting the chances of your success.
The above statement becomes even truer if you are working in a digital marketing agency and you are given a chance to work with a larger brand.
Bigger brands have their own set of unique challenges. But the potential is huge.
In this scenario, it would be worth mentioning the ways you can work on SEO to work smarter with the larger brands.
Reason you need to focus primarily on SEO
Through SEO, you can do the accountability of an entire website because the whole website needs to work well if it has to do well in SEO. The areas at which a website needs to be perfect mainly include:
- Technical performance
- Website health and maintenance
- Content
- Marketing integration
- Total site performance
- Data
- Coverage
Now, we are going to discuss the ways SEO can help you work smartly with the larger brands.
- Setting a solid foundation
While a website foundation is the most overlooked part, it is the most important part from where the website can grow to reach the new levels of success. And the good thing is that SEO can be quite helpful in this process.
The discussion about foundation mainly includes site health, functionality, andtechnical performance. These are the aspects which need to be checked and maintained on a monthly basis or whatever the requirement is. While working with the larger brands, there is no room for any error in the base or foundation of the site. Therefore, if you are working with a bigger brand, you have to make sure that you are focusing on this aspect before anything else.
- Creating a comprehensive data ecosystem
Your site’s better performance mainly depends upon the working of its entire data ecosystem. In this scenario, you have to work on the data-driven approach of SEO because it is the way you can manage and improve the data ecosystem in an effective manner.
The main responsibilities in this scenario mainly include:
- Connection, integrity and tracking of data
- Visualization and reporting of data
- Automation of data-led insights
- Dealing with the tactical change from data
- Expansion of data points
- Leveraging the power of brand
This step mainly involves practical brand storytelling, sharing of expertise, ensuring audience awareness, and community contribution.
Inclusion of SEO in the marketing of website can help the marketers to ensure systematic reinforcement of the local focus leveraging which usually go unused. Location optimization for retail brands is the typical example to mention in this regard.
- Keeping an eye on the little things
People working in the larger organizations usually start ignoring to pay attention to the smaller things while they are focusing on the bigger goals. The job of people working on SEO is to make sure that those small things are not ignored. For instance, if there is broken content on any page of the site of a larger brand, it is something which might go ignored in many cases. SEOs have to make sure that this factor is not ignored.