Cannabis has grown a lot as of late, whether it be CBD, hemp, and marijuana, this is making news headlines all over the place. it’s one of the hottest industries, but marketing is kind of a buzzkill. Even the Super Bowl rejected an ad promoting the legalization of medical marijuana, but there are a few things that you can do in order to help with your digital marketing in this.
Talking about the sustainability, marketing, CBD, how it impacts the brain, industry precautions, strategies of investment, and the like are definitely important.
Cannabis has had a lot of ups and downs as of late, with more and more people buying, selling, and using it in many countries. we’ve shifted towards a more supportive government, but there are still lots of obstacles in terms of promotion. Cannabis disruption is a big part of digital advertising. it’s because of the red tape on legalization and decriminalization that’s in place, but as of 2018, 11 states have passed laws that are legalizing it for recreational use, and 21 use it for medical reasons. it’s hard because cannabis brands have a hard time passing through the paid advertising gates, but, organic social media, old school PR, and SEO efforts for exposure are good ways to market this.
PR is one of the biggest ways to push forward a strategy for cannabis brands. There are many that are writing pieces that focus on the green rush and the health benefits of the cannabis movement. The best tip for promoting this is to follow the cannabis industry social media pages that they have and check out local meetings, in order to build a business, and some potential customers that will allow for a strategic marketing alliance.
Instagram is another good one, especially since it allows for visual merchandising, and there is also an in-app shopping feature. it’s a great way to curate the product pages in order to build more interest and get people to get to the product page straight from the Instagram newsfeed.
Cannabis marketing is really good if done organically. Organic reach, especially when posting on a set schedule and using the popular, trending, and brand hashtags works. Social customer service where you give a good customer experience is good. A good response and interaction strategy, which allows for potential customer service situations, and networking with influencers and ambassadors is very important. Instagram is a hub for this, and it’s a PR dream for many people. You can put together great user-generated content that will work. You can also find other influencers for this too.
User-generated content plays a major part in this. Using giveaways and prizes will allow for others to share the brand. Finally, if you’re looking to really get your brand going, do consider stories, videos, live videos, and even IGTV if that’s what you think will work, and Instagram has so many options.
Cannabis marketing has never been easier, that’s for sure.