SEO isn’t just about the numbers and rankings, but it’s about understanding the people that you’re trying to market to, and building a campaign that centers around that. When SEO is centered around the correct audience, the traffic will increase, leading to more, and better conversions. Here are several methods that allow you to analyze your audience and research for SEO. As you look at the list, you’ll see why these are the way to do it.

First, get some keywords to figure out the demographics. Keyword research should be targeted to relevant services and products, which is something already known. Once you have a solid list, select the five that best represent the brand and the demographics associated with this.  From there, you can figure out the audience and who you’re marketing to. Once you have that, you can look for ways to link these in order to target them.

Next, identify who is visiting the site.  This is kind of like painting the target around where the arrow is, but you should understand who is coming to the site to figure out the right audience. You can consult google analytics, and from there, once you enable the demographics and interest reports, you’ll be able to find the correct information that you need of your audiences.

You can also check to see what other brands and competitors are doing. You can look at the demographics and the psychographics, and collect as much information as possible. Quantcast is a good one since it will help you analyze everything that you need to see from your site, and really get a feel for what you’re looking at.

Social insights is another one.  For example, if you do use facebook, you’ve already got that put in. you can look at that and see the audience information, and a good idea of what you’re looking at.  You can what people are looking at when they look at your social media pages.

Then you have surveys, and you can send these out to the current email list.  You can also do this after a customer checks out, and the surveys can be short, and get to the point, and you can literally ask basic demographic questions, overall interests and other needs and such. From there, you can cater to the site, and from there, build it around the major needs of your customers.

Finally, try identifying questions. when google shows answers in the SERPs you want common user questions that are there too.  For example, answer the public, BuzzSumo, and the like can help with figuring out all of this, and you can from there, get an answer about the public that visits the sites.

With the right information, you can create the best SEO campaigns possible, and from here, put together a lot of better options for your business. With the right tools and tricks, you too can get a lot of great results from this, and in turn, create great campaigns.