With the new year upon you, you might wonder how you can set up a good means to achieve your goals this year. Well, you’re in luck, for here, we’ll talk about how you can set realistic SEO goals this year through the use of measuring targets, establishing the benchmarks currently, and creating an action plan.

For measuring targets, you want to look at what you’re currently doing, and the growth, customer expansion, retention, or the churn of lowering. When you look at it, most teams don’t know this, but to get on board with your marketing plan, everyone should know the answer to this. Revenue targets are the most common type of marketing targets that you need to look at. This includes looking at the revenue figures and creating targets and the customers that you want. You want to have all of these numbers in place before you even look at the next step since they are the ones that tell you the truth about what you’re getting from your SEO.

Next, establish the benchmarks. You should know the customer numbers, opportunities, leads, and the visitors that you get, but what percentage of this goal does SEO take on as responsibility. The ability to hit this goal is measured in benchmarks, which determine the brand status.  The SEO share of voice, for example, will tell you how well the bran ranks up based on a fixed set of keywords and topics, and then what percentage does the brand rank on the first page of google. From there, you can use these numbers to create benchmarks and create direct and indirect competitors, helping you to understand the content format types, along with rankings from customers, and the new target channels that are established by customers.

You should look as well to see where the competitors rank, and also any traffic, leads, and opportunities and customers based on each of these channels. You can from here look to see where you’ll end up, and what your current ranking is in your marketing plan as well.

At this point, you also can take the conversion rates, the SERP, and the technical SEO, and from there, you can put together your plan. You should break everything down, creating actionable steps, and you can work with increasing traffic, volume, quality, leads, customer value, and also the quality of customers, but if you don’t have a means to really do this, you’re going to end up not having a lot of success with this. it’s important that, if you’re planning to really do a lot with this, and to really check out what you’re getting from this, you take into consideration all of these factors.

This is the best way to set your goals this year, and if you feel like you’re stuck, you should look at what you currently have, and from there, look to see how this can be bested in the future with this.