One thing consistent about World Wide Web is that it goes through a lot of changes. And it is mainly due to the major search engines which are being used by internet users. In this scenario, we will talk about Google because it is a universally accepted platform to serve people from almost all of the countries.
In this article, we will talk about the mobile first index and its impact on SEO and rankings.
Mobile first informational needs are changing
There is not a specific type of content which is appropriate for the mobile-first index. The ranking of a particular type of content against certain queries can vary when we move from one query to another.
In this scenario, it is also worth talking about the queries that people use while searching on the web through their mobile devices. The latest evolution in this regard is the use of personal and conversational search queries.
Web search has come through a long way to offer personalization to the web users.But it doesn’t mean that other general searches are not applicable. They are very much functional. In fact, those general queries tell us about the ranking a specific page in a better way.
Satisfy the users
If you want answers to your questions, you are going to have to identify the problems your users are facing.
While looking at SERPs, you are going to see different types of sites. Some would be review sites, some might be informational sites, and come would be educational sites.
This difference between the sites is enough of a reason for you to understand that people approach internet to solve their different problems. And so, they want different informational resources to get their answers. In this scenario, SERPs are enough to guide you.
Defining relevance in Mobile-First Index
We all know what user intent means in the world of Google and all other major search engines. Based on this definition, the relevance of content has become more important than ever.
In this scenario, the ability of Google and other search engines to understand the intent has become the point of emphasis. And this ability can change with the change in the core algorithm. It means that the response to a query based on search intent may be different at certain occasions.
These are the same criteria which are considered in the ranking of desktop SERPs. It means that it all comes down whether or not the website is mobile friendly when it comes to the assignment of rank to this website in mobile SERPs.However, it has to be made sure that the mobile friendly website fulfills the search intent requirements. If it doesn’t, it will certainly not be ranked above a desktop friendly website which fulfills the requirements of search intent.