If you look at the Google SERPS, you will notice that it has become completely different from what it was just a few years ago. It’s not just a surface change we are talking about. Google has become more of a portal than a search engine in the recent years.

This evolution has brought major change in the user behavior. Google has been able to enable the users to bypass clicking on the websites in order to get information or take necessary actions. In this scenario, it may seem like Google is trying to take the authority away from the websites but it is no true. Websites have even bigger role in this scenario.

Build and train your SEO agency

It would be worth mentioning that every activity being done in an organization has its impact on the SEO. Therefore, the SEO team has to be involved in keeping a track of those activities. If you are managing SEO of your organization, you will need to have information about every activity which can have an impact on the SEO. And then, you will need to teach your SEO team to tackle with the issue.

Expanding writing capability

Product information, how-to guides, and several other types of content have the capability to gain higher visibility in the search engine results. The reason is that they ideally qualify to be shown in the featured snippets. If you are managing a team of writers, you will have to make sure that they are capable of creating the content which can compete to acquire organic visibility.

In this scenario, the writers also need to have good knowledge about SEO-friendly JavaScript, schema, writing for the long tail, rich snippets, and the section called “People Also Ask”.

Take into consideration the mobile SERPs

One of the problems to talk about is that we work on the computers and so we check the results of that work on computer SERPs. However, things are going to change from July 1 because Google is going to use mobile-first indexing for the indexing of new websites. And older websites will be reevaluated for the mobile-first indexing readiness. Most of the internet users now search for anything using their mobile phones. This is the reason that brands now need to closely pay attention to the mobile SERPs.

Advantage of big data

According to Jessica Bowman who is the CEO of SEO In-house and Search Engine Land editor, it is going to be more beneficial to hire a data scientist rather than hiring an SEO for the job of studying data. Data scientists have better knowledge about the trends that you can use to improve your optimization efforts, inform your content team and improve the user experience.