The popularity of videos ads is growing continuously. And if we look at the indicators, it would be pretty obvious that this popularity is far from reaching it saturation point. Research suggests that 87% of the businesses are using video as a marketing tool.

However, there are many advertisers who remain hesitant about using this opportunity for the marketing of their businesses. They mainly worry about getting nothing after investing a lot of money. And the matter of fact is that they are rightly worried so. If a video ad is not properly worked on, it is destined to fail.

Every business is different. And so, the marketing approach for each of the businesses needs to be a different one in order to appropriately meet the business marketing needs. But there are some basic things which you can keep in mind while creating the video ads.

Personalization

It is normal for the people to think about video ads working on the same pattern as that of TV ads. But the matter of fact is that both are quite different. TV ads are broadly targeted ads and they do not care much about the user demographics. As a matter of fact, TV ads need to be inclusive of many things so that a wide range of people with different interests are targeted in one ad.

On the other hand, a video ad can be more granular than you think. You can choose your audience based on location, age, gender and many other factors.It means that you can personalize video ads in the way you want. And you should do this personalization.

Make it relevant

Another major problem with the TV ad is that it interrupts the viewer. When you are watching your favorite show in the TV, you will not want a TV ad to interrupt you from watching that show. In case of video advertisement, you can make the ad relevant to the video content. This way, the ad will not be felt like an interruption. As a matter of fact, it may serve like a value-add.

Capture attention immediately

With the video ads, you will not have to stick with the practice of slowly building the climax. You can actually grab the attention quite immediately. One of its reasons is mentioned in the personalization part. Moreover, you can adopt a storytelling approach to make the video ad something your viewers would want to stick to.

Another reason you need to focus on capturing attention is that there are many content choices available to the viewers. If you are making old-fashioned TV-styled ads, the viewers will not stick you your content for more than a few seconds. So, you need to grab attention from very start of the video.

Collaborate with the creators

This is one of the most effective tricks of creating videos ads. You can collaborate with content creators across different video sharing platforms and ask them to promote your products. They have a fan base which can turn out to be your target audience in the future.