Not every customer is ready to buy, and most don’t want to talk to salespeople once they visit the site, but, they may be cool with exchanging contact information from the place if they get a resource. But, as competition for the bottom attention funnel grows, you need reaching strategies that work. You need to look at the people at all stages, especially those who are researching, but not ready to pay for your service or product yet.  here are some generation tactics that you can use in order to promote your PPC Campaign.

First, are newsletters. Email and newsletters are great at reaching prospects, and almost 90% of people prefer email for communications, so if they sign up for a newsletter, they are interested. Signing up also requires less commitment than talking to sales, or even a demo. This is also good because they’ll want to stay up to date on what is going on, potentially becoming customers in the future.

There is also an asset download. These include eBooks, whitepapers, infographics, data sheets, and case studies, and you can target the top-of-funnel keywords in order to point the users to asset downloads instead of immediate sales conversion.  Plus, people like free stuff, and they’ll get more information on your business while still potentially committing to it. They not only can point to the landing page, but you can also use lead generation forms such as those for LinkedIn or Facebook in order to get information from users, and this is a great way to get the links to your assets, which in turn will build your PPC.

Then there are webinars, which are a good way to get content, and this allows you to speak about your business for those who are interested but don’t know if they’re ready, and it does beat reading through whitepapers.  It can be audio-only, or videos, one-time events or maybe a monthly thing.  Whatever it is, this is a good way to get a lot more interest, because people will be more interested in listening to you, and this can gauge interest a whole lot more.

Finally, consider online assessments.  This is a good way to get the right idea of the type of audience that’s interested in you.  This can be a multiple-choice quiz, a fill-in-the-blank one, or whatever.  You can also make it so that users get a good idea of what they are.  You can also list the number of questions and the time to finish it and make sure that you ask questions that are both a combo of fitting properly in the business, but also not deterring them from actually completing this. it’s a good mix of both of these, and if you’ve been curious about both of these, then definitely consider this.

This is a great way to gauge interest and understanding of a business, and here, you can learn about each of these, why they matter, and other important aspects of them too.