The main task of a marketer has not changed over the years, and with the digital revolution happening, more technology has been brought to the forefront, but we are ultimately in a communication game.

Those marketers that are successful understand the audience motivation, and how to persuade others into taking the correct actions, which is true in the arena of searchin.g. the average relationship with customers and search engines has changed, which involves searching now, and the process of “micro moments” that are built entirely on this.

The game here is to fulfill the “age of assistance” where the need is fulfilled via the electronics and software.  Serch isn’t a niche or discipline, but it’s ambient, dependable, and is connected to consumers through a range of intent states every day. For search marketers, the holy grail is to give good experiences to the customer through loyalty.

Keyword stuffed content doesn’t work in this, and the technology has helped us build that gap, and help to create a new, more innovative means of the potential of psychology, and how we understand the audience and develop things further.

The marketers that excel are those who understand both the strengths within technology, and people as well, allowing them to use technology in the areas they want to perform, using the base t bring forth and extend the capabilities. it’s been called extended intelligence, which is how it plays a beneficial role.  Sensationalist headlines about AI taking our jobs happen, but that’s unlikely, due to the fact that the psychology of marketing involves human emotion and catering to that.

AI can work in areas involving getting a task done faster, such as data analysis, but her’s the thing, the mind-numbing tasks should be automated, so that marketer s can work on the human skills, and catering to that.

The automation of tasks, however, leads to complacency, rather than more production, and it’s why people need to look at using the information that AI gives us, rather than trying t just let the AI do everything.

that’s why, when using marketing to help benefit other people, you want to make sure that you’re choosing humanlike topics that can resonate with others, and create compelling content that will ultimately engage and help the audience.

Marketers are the interlocutors between technology and the audience. They understand the role of emotions, and they can help to make decisions for others, and even nudge different people into taking actions. When we look at the result page, there is a lot of clamoring, but marketers need to know what makes the audience tick and appeal to those needs.

The key to having a successful ad campaign isn’t just putting the money in the right place, or even the crawlability or indexing, but instead, you should know the psychology behind people, their motivators, and understanding how the brain works when decisions are bing made, which in turn can help others become influencers to these decisions to help them choose right.