with the new year in full swing, being able to have your SEO in the correct focus is important.  Here are a few strategies that are imperative to the success of your company, and why they matter.

First, is on-SERP SEO, and this is something that essentially showcases the decline of organic clicks and the rise of searches that aren’t clicks. So, what that means for you, is that people are getting answers from the SERP and not the site itself.  Getting visibility on SERPs in order to get the real estate for your site isn’t a new concept, but the point that should be gotten from this is to get creative and think differently about the SEO approach that works for you, and what in turn will create a bigger, better presence on your SERPs, and what will get you the results that you want.

Next, look at the technical health of the site. While many of us have been preaching this for years, if you want to have serious conversions and get customers, ≈ßyou need to make sure your site is in good order. You want to make sure that if you haven’t yet, look at the crawlability of a site, and make sure that you monitor and fix the technical issues of the site, including the page speed, the friendliness of the site for mobile users, duplicate content, and javascript issues, index bloat which can cause issues with the page quantities, and overbearing security.

Using DeepCrawl in order to look into this will help you with the overall crawlability, and your site performance.

Finally, one of the newest and most annoying obsessions is voice search, and people think that this is a bigger part of SEO than it really is.  You can create articles that will tell your users informative content, and you don’t’ have to worry as much about voice search, at least from google if you don’t want to.  You may get questions about how you can win at voice search, and the reality is, you really can’t since there isn’t a good metric to report on this.

There are many consultants that ask about this, but the thing is, it actually doesn’t have a provable means, so unless we can get a dataset that works for this, it won’t help, and it’s all just hearsay, and it doesn’t really have a whole lot of value.

Do you know what does though? Content that is generated that’s relevant, helps others and has the proper tags and calls to actions on it.  Focusing on that, and looking at the different content that you put together, instead of looking at the voice search that’s there, you’ll be better off, and you can have better SEO.

So that’s what you should be focusing on this year. If you want to make an impact, a difference that matters, and to actually do something about this, you’ll be able to with these helpful steps.