Spying On Your Competitors to Find Link Opportunities

By afadminBLOG, Search Engine Optimization, Search Engine Watch

Link building is the most important practice of SEO, and it can turn out to be the most challenging one. The purpose of link building is not to spread the link to get traffic. It is more about linking your site with the trustable sources to get the authority of your website enhanced.

Finding link opportunities and working on them can be a tough ask if you do not have much time. In this scenario, it could be a good idea to spy on your competitors to see what link opportunities they are using.You will have to see how and where your competitors are getting links from. This way, you may be able to build relationship with the sources of your interest.

The competitive link analysis

Competitive link analysis mainly involves use of sophisticated software to get competitor’s backlink data. This data is then sorted by link builders in order to find any link opportunity. In this scenario, there are a couple of ways that can be considered in order to approach the competitive link building.

  • Create a webpage which should be better than your competitor’s.Then you will need to reach out to the domain get your link included on their website.
  • Find dead or redirected pages on your competitor’s website and report it to the domain. Then you can offer the links of your webpages as an alternate.

If you want to choose competitive link analysis here, you will have to keep in mind there is going to be a lot of manual work regarding reaching out to the link opportunities. And the success rate may differ based on the type of link.

Competitor link analysis benefits

Competitor link analysis is the first strategy that most of the businesses work on and there is a reason for it. Depending on the industry, some businesses rely on the resource content or product pages. And it becomes important to know what your competitors have done to compile links in a given industry. This way, you can get a roadmap to move forward.

There are great chances that if a website has linked to a similar type of content in the past, it is going to do it again. These links are not only easy to acquire but these are usually the highly relevant links.

Moreover, the competitor link analysis can be a viable to strategy to fill the keyword gap between your competitor and you.

Acquiring links through competitive link analysis

Competitive link analysis is a step-by-step process through which you can acquire links.

  • First of all, you will have to extract the backlink profiles of your competitors. You can do it with the help of tools such as SEMrushandAhrefs. You can download the data in CSV format.
  • After downloading the data, you will need to organize the spreadsheet by opportunity. This organizing of the spreadsheet is a matter of seconds.
  • Look at the competitor’s content and see what type of content they have published to get the valuable links. You will need to write better content from your competitors.
  • Finally, you will need to reach out to the link sources to get your webpages linked to them. If you have done the above-mentioned homework well, you are definitely going to get the links.