If you want to use your software business with the help of the business website, you are going to have to make sure that the website has clear hierarchy and structure. For this purpose, you will have to work on the content first.
While working on the SEO of your website, maintaining website structure gets even more important. The reason is that this website is going to have information such as product details, product features, use cases, and solutions. New releases, tutorials, and knowledgeable articles are also shared through these websites.
In this article, we are going to talk about the strategizing of SEO for your software business website.
The core of your website
The people will come to your website by searching for your brand name or through referral. The first thing they are going to interact with is your home page. Homepage and main navigation are the centerpieces of your website. They tell users about the product you offer, its features and use cases, and other parts of the website that users would want to navigate to.
The navigation of a software business website mainly includes:
- Products and their features
- Solutions from the perspectives of need, industry and role
- Case studies
- About and Contact pages
- Resources and tutorials
Creating the navigation that supports your SEO efforts
You can classify customers from the perspectives of their needs and tailor the sales copy of that product to reflect those classifications. In this scenario, you need to create a ‘mega’ menu that will direct different prospects to right sales pages.
In this scenario, the menu created can include different presentations of your product. Those presentations mainly include:
- By brand name or by features
- By main purpose or functionality (keywords)
- By industry
- By role
- By task
It is not an obligation to display all of these categories. If it doesn’t make sense for your website, you don’t need to show it. Nevertheless, it is a great framework to classify your users and their needs.
Content creation
While the core of your website is not going to have long form content, you are still going to need it if you want the site to do well in search results.As a matter of fact, it is pretty important to have sufficient content on your website if you want to do effective SEO and content marketing.
The main purpose for which you have created the site is to bring the home page and product pages in front of your users because those are the pages that directly help you in earning revenue. But there is a huge audience that searches for information that is available through topic search. That’s where the website’s blog comes in.
This blog is quite helpful as it allows you to share information about the type of services you offer. You can talk about the technology which is being used in your products. You can share other forms of knowledgeable information.
Other things that you can share include tutorials of your software, resources and whitepaper, and reviews and comparisons.