No matter how good your products or services are, you might find yourself lagging far behind in the competition against bigger brands. As a matter of fact, the chances of winning in this scenario through conventional or traditional ways of marketing are quite thin. But with the help of SEO, you can have a better shot at equaling the competition, if winning remains out of the question.

Nonetheless, the most important thing here is to strategize your SEO process well enough to be able to reach a bigger audience not for the sake of just traffic but also conversions. But let me remind you something here – winning against big brands is not going to be easy. You may have a site free of technical issues and you may have gained backlinks from great websites, but you up against the companies who are not afraid of spending money in bigger amounts to remain on top in digital marketing. It may lead you to ask yourself if you can really do something to beat this competition. The answer is “yes”. You just have to strategize your SEO strategy.

Bigger brands are not perfect

Now that’s good news. Bigger brands may have worked well to remain ahead in most of the areas but they are not free of imperfection in their digital marketing strategies. And that’s the point that you need to exploit. Certain imperfections look pretty consistent when you look at the metrics of a list of such brands. This may be due to the fact that those companies have to live with such shortcomings.

• Bigger brands have slow decision making processes. They have a large hierarchy and a number of stakeholders who take part in approval or disapproval of anything that is put forward.
• In many cases, such bigger brands are not quite good at SEO due to internal politics and a huge number of people involved. Such factors remain detrimental for the process of content creation and marketing.
• They use legacy platforms to run their sites. And such platforms restrict the websites from responding well especially when bigger codes are executed.

Play your strengths

You may not have a bigger team and huge budget to run your digital marketing campaign but you can surely do your work with ultimate freedom which the digital marketing teams working at larger brands do not enjoy. The advantages that you get here include the following.

• Being a small player, you do not have bigger team to get approval for anything that you want initiated. It means that you are fast and flexible. If you have an idea and you think you can do it in better way, you can start working on it right away rather than waiting for the stakeholders to approve this initiation.
• The next factor is more like a motivation that you need to have if you want to beat the bigger brands. Since bigger brands are already at a comfortable position, they do not care much about the small players. But you, on the other hand, have nothing to lose in this competition. You can use this factor to do get into a position to challenge the bigger brands in certain areas that are exactly according to your interests.

Find topics to rank for in the markets with tougher competition

Only high quality content is not going to help you in the markets that offer tougher competition. Instead, you can choose the markets with lower competition and get into the practice of creating content that can help you win. You can up your game there by moving into a slightly more competitive market. It’s all about the perfection that you get with the passage of time.In this scenario, you are going to have to be good at picking the topics that can help you create the content that people will like to read.