Link building is the ideal approach to build traffic and authority for your website. But link building alone wouldn’t do anything beneficial. There are some prerequisites which you must fulfill if you want your website to perform well after your link building efforts. I am talking about the technical SEO here.

If your website doesn’t stand well on the technical grounds, it might not perform on the web no matter if you pay proper attention to the quality and quantity of links. In this scenario, it is worth mentioning the top goals of technical SEO.

• Good technical SEO makes it easier for the search engines to crawl through your website.
• It helps your website to attain top cross-platform compatibility.
• It helps the website load faster.
• It helps in efficient implementation of plugins if you are using CMS, e.g. WordPress.
• A technically accurate website doesn’t have any problems with misconfigured Google Analytics code.

Keeping these five points in mind, you will realize the importance of technical SEO for your website.

A few things that you need to consider in order to implement right technical SEO are worth mentioning in this regard.

Focus on website’s ability to let the search engines easily crawl through it

When it comes to making your website an easy ground for the search engines to crawl through, you are going to have to make sure that you have worked on HTTPS secure implementation in a flawless way. Unfortunately, not many people get a chance to work on the website audit while doing such implementations.At least a surface-level audit can be quite helpful in identifying any major issues which can affect the transition to HTTPS.

You will have to see whether or not your site loads on both HTTPS and HTTP at the same time.If you have both of the versions loading, you have issues with the security certificate. In this scenario, you first need to create a full redirect pattern in HTACCESS if you are using Apache or CPanel servers. And if you are using WordPress, you will need to use a plugin to force the redirects from http://.

The website structure should not be complex

While getting your site ready for technical SEO, you have to pay proper attention to the structure of your website’s URL. Things like randomly generating parameters, difficult to understand URLs, and some other factors can cause issues with your technical SEO.

Another problem to talk about is the duplicate content. Duplicate content in this scenario refers to the content which can be accessed through two URLs. Nevertheless, any form of duplicate content is not going to have any SEO benefit for you.

Platform Compatibility & Page Speed

If you have not worked on the coding to make the site design effective, it will result in the glitches which may not leave an ideal impact on the users as well as search engines. For instance, a site that doesn’t adjust properly in different screen sizes usually has the design coding problems. This is what you are going to have to rectify if you want the website design to be efficient and effective.

Another feature to talk about is the page speed. Page speed is directly associated with the user experience.If your website takes more than a few seconds, it might get a reputation of being a slow loading website. This website is going to have higher bounce rate, directly affecting the ranking of your site.

While there are many other technical SEO factors which come into play, the above mentioned factors are the major ones. You have to make sure that you have worked well on making your website technically correct.