In this article, we are going to discuss why search engines use links to rank the websites and what kind of practices can be termed ideal for the effective link building of the websites. The main purpose is to talk only about the fundamentals to educate the readers about what they need to know to build links effectively.
Why search engines use links?
In the start, search engines used text to rank the webpages. Nevertheless, web publishers soon figured out the importance of keyword phrases so they started using those phrases. But not all pages built used to be relevant to the keywords used in them. As a result, the overall user experience used to be quite poor.
Then web publishers started working on the links. Now, search engines noticed that the best pages strived to gather more links. The importance of a webpage depended upon the number of links it had, i.e. the more links a website had the more important the webpage had been.
Even now, the links continue to behave like votes a website has. But the major change came into the occurrence after search engines started weighing links. It means that the quality of links has to be considered more when it comes to ranking a webpage.
Links may not always promote a page to the top rank
A webpage or website may rank on the top but this ranking may not always be a result of the links. While links still play an important role in the ranking, the extent at which the links can be helpful in the ranking of a website is still unknown.
For instance, a webpage might not rank well even with the help of a lot of high quality links. In this scenario, the webpage doesn’t probably rank due to its inability to satisfy the users.
How can links communicate the importance of a webpage?
When a webpage gets links from the important websites, it may be a sign that the webpage is capable of solving users’ problems in an effective manner. It may mean that the webpage is capable of solving the user issues and, so, the users like to share the link of that webpage. Similarly, a webpage may be considered stale if it fails to get links over certain duration of time.
What needs to be done for the links to help in the improvement of a web page?
Now, it is an important question that you need to ask yourself. if you are building links, you have to make sure that you are connecting only to those sites which are relevant to your webpage or website. Moreover, you are going to have to take the website authority into consideration before choosing any website in which you try to throw your website’s link.