If you are not yet aware of what structured data is, it is actually a code that helps search engines to understand your website’s information which needs to be displayed in search results.Search engines read the code and use this code to display information search results in a richer way.Putting this code in your website is quite an easy step.
An example here is about the website with food recipes. You are going to want searchers to be able to see extended information about your recipes being shown in search results. You can make this happen with the help of structured data. Your recipes will be shown in much richer way.
Remember, structured data is always in the code format. And one thing that you need to keep into consideration here is that the structured data for different types of websites is going to be different. For instance, the structured data used for food recipes is going to be different from the structured data for the website that sells or shows books.
Things that you do with structured data
The main purpose of structured data is that it allows you to talk to search engines. With the help of this data, you can tell search engines about the ingredients in your recipes. You will be able to tell them about the preparation. You will also be able to tell them about the number of calories the dish will contain once it is prepared.And the most important thing here is that you will be able to give all of this information to search engines in a language they understand. This is what the structured data is all about.
Schema.org
Schema.org is basically a project developed by major search engines. This project allows you to find structured data markup which is supported by search engines. In simple words, Schema.org is basically a large collection of codes which you can use to make structured data.
By looking into this project, you can find the markup which is required for your particular page. It helps your develop the snippet which tells about the features of your product specifically.
JSON-LD
JSON-LD is one of the Schema.org markups. It is simply a way to write code. There are other markups like Microdata and RDFa also available on Schema.org but JSON-LD is the more effective way of writing codes. The reason is that it doesn’t break your site like other markups. Moreover, it is the markup which is preferred by Google.
Importance of structured data
Your website is going to rank well if search engines know what your site is all about. Telling search engines about what your site is all about is one of the major purposes of structured data. With the use of schema.org, you actually talk to Google and other major search engines in the language they understand.