Tips for a Successful Local SEO Campaign

By afadminBLOG, Search Engine Optimization, Search Engine Watch

It is a no-brainer that the main purpose of any SEO campaign is to get the business website ranked against the related keywords. Now, larger companies do not care much about the local SEO since they work in a wider domain. And so, they do not have to work on the local SEO.But this form of SEO is quite important for the startups and small companies who do not operate beyond the boundaries of a specific locality.

In this article, we will discuss the tips for successful local SEO.

Optimizing site for the local search

The first thing that you will have to do is to optimize your site for the search traffic. If you have handed over this task to an SEO agency, they would be working on this task already. And if you want to do it by yourself, you will have to work on the following aspects.

  • You may already know that there is a title and description that appear on the SERPs when you search for a query. These are the title tags and Meta description. You have to make sure that you optimize this set of information well.
  • After your visitors have clicked the link of your site on the SERP, they are going to look for the information. You have to make sure that you have published highly optimized and useful content on the web pages.
  • While creating the page titles, do not limit the titles to the names such as “Furnace Repair”. Rename that title to “Furnace Repair in Saratoga Springs, NY”. Since you are optimizing the site for local traffic, you need to target the local audience.

Submitting NAP to local directories

In case of local SEO, you will have to keep in focus the directories which allow submission of local businesses. The information that you need to enter in those directories is known as NAP, an abbreviation of Name, Address and Phone number. While online interaction has increased generally, people still like to walk physically into the local stores and businesses to buy products and services. Therefore, it is important to provide customers with the contact information they could use for offline purchases.

Claim local listings

To dominate in the local SEO, you will need to claim the local listings in well-known websites. This listing submission may sound similar to NAP submission but it is not the case. Claiming a listing allows your customers to leave reviews about your business on third party trusted platforms such as Yelp, Yahoo, and Google My Business.

Optimize your site well

While you do not face tougher competition in the local SEO in a way like in the regular SEO, you still need to make sure that your website is fully optimized. For this purpose, you will have to work on the on-page elements as well as off-page aspects.