Number one characteristic of an effective digital marketing strategy is that it is mindful, meaning that every aspect of this marketing is properly aligned with the strategy to perform its function in an ideal manner. Take example of Yoga. Yoga practice focuses on the enhancement of strength beyond physical. A typical Yoga practice involves a specific posture with closed eyes, deep breaths, and clearing of thoughts. The main purpose is to align physical and mental self and then working on a holistic way to extend the capabilities of both.
An ideal way to do the digital marketing is quite similar to that of yoga. It means that this approach needs to be flexible.
Finding purpose
An important purpose of yoga is to clear the thoughts and focus on the core values without paying attention to the external pressure. Using this very same approach in business and marketing process can help you get the best results. Example of Steve Jobs is quite prominent here. We all know about Apple Company being a trendsetter in the tech industry. And what’s more interesting is that they bring innovation that doesn’t seem risky. It is because of the fact that experts working in the company know the company’s value and they do not get obsessed with a wilder thought of introducing innovation.
Same thing can be done with the digital marketing.Focusing on your company’s core value and clearing the thoughts can help you think about the best digital marketing approach that is going to be extremely beneficial for your company.
Staying positive
The main purpose of clearing thoughts during yoga practice is to get rid of the negative thoughts and emotions. And then, what are going to fill in this ‘empty’ brain? Surely it is not going to be a negative thought.
As a marketer, you may be at the center of customer-driven activities in certain occasions. That’s where multiple conversations can delude your mind and make you do something which is not good for your business.In such scenarios, the best approach is to take a deep breath and focus on the desired outcome you are working for.
Developing empathy
The kind of marketing that involves crafting a pitch and then saying it in front of the masses without paying attention to the general and specific needs of audience is an easy and cruel approach. Even if you somehow manage to convince someone about buying a product based on some powerful words, it is not a long terms strategy because you are not paying attention to what your audience want.
The best thing to do here is to work on unique goals and motivations of the target market and provide them proper guidance through the marketing funnel. That is possible only if you do research to know about the specific requirements of your audience and focus those requirements during production and marketing procedures.