Unless you are running a quite popular website, chances are you are going to need to acquire links. And its importance is evident from the fact that Google has declared content and links as biggest SEO factors.

So, if you are sticking with the development of content only and not paying attention to the links, you are not going to get the important referral traffic which can help your website to rank higher. But one thing worth mentioning in this regard is that Google has put some strict guidelines regarding how to build links.

Thus, you are going to have to make sure that you are doing link building in a positive way. In this article, we are going to talk about the ethical ways to build links.

Be a journalistic source of information

The only way you can get high quality links is to offer high quality content to the important stakeholders in this trade.And for this purpose, you are going to have to be a journalistic source of information.

For instance, you can offer a quote, tip, or piece of information in exchange of a mention of your name, brand, or one of your blog posts.

If you want to make your content impactful, you are going to have to include expert interviews, quotes, or roundups in it.This way of content development is amazing.You can get different views around a specific topic. Your readers are going to find it very interesting going through those pieces of information.And this is how you are going to get links.

Link reclamation

The concept of broken link building is not new. This technique involves searching for the content which contains anchor texts you can target. And you find the content hoping for the links to be broken. The next thing you are going to have to do is to get your link inserted in place of the broken link.

While this way of link building is great, it is nothing less than a headache. You are going to have to scan hundreds of articles to find one link spot.

If you find this way of link building difficult, you can work on link reclamation. Link reclamation is the process that focuses mainly on brand mentions. If someone writes about you but doesn’t post a link back to your website, you can ask them to place a link there in the mention. The nicest way of doing so starts with thanking them about the mention. Then you will have to ask them for the link to your website to be placed. The best part is that this process allows you to build a connection with those people for further collaboration.

Guest posting

Guest posting is a pretty old method for link building; and it has been a topic of debate regarding if this way of link building really works. Well, the matter of fact is that guest posting really allows you to build high quality links which are going to benefit your website in a very nice way. All you have to do is to focus on quality. Make sure that you are writing high quality content for the high authority websites.