Holiday is the time to relax and get together with the family and friends. And many people plan about how to spend their holidays. This change of plan becomes necessary for the businesses but their planning is for the hectic work that they have to do in order to deal with the increase in the number of orders they receive. But the matter of fact is that this hectic season is what they keep planning for throughout the year. The marketing task also becomes crucial in this scenario.Even the businesses working on local levels have to make sure that they get a good number of orders during holidays.
In this day and age, SEO has emerged as one of the major marketing necessities for the business. The influence of online and social media has widened in such a way that even local business have to convince users in their communities through online media.This requirement has raised the need to work on local SEO; and Google and other major search engines have been pretty helpful in this regard.
Of course you are going to have to work on your local SEO to make it properly aligned with the holiday marketing requirements. In this article, we are going to discuss how you can perform local SEO for your business during holidays.
Updated NAP information
While it is a no-brainer that every local business has to have accurate NAPs (names, address and phone numbers), many of the business do not pay attention to this important aspect. If you do not have updated information on any of the online directories, you are at the risk of missing leads. Important platforms where you need to have updated NAPs include Google My Business, all important social media platforms, Moz Local, and business directories that you are using.
Optimized on-page content
In order to bring holiday related traffic to your website, you have to make sure that you have optimized on-page content for holiday-related keywords. Well, you do not need to do it blindly. First have to look for the content on your site that people would want to consume during holidays. Then you can optimize it for the holiday-related keywords.
While there may be some keywords for which your site has been performing well in the past, you still have to make sure that you are using the keywords that bring your website the traffic. Remember, there is nothing ever-green in the modern day SEO.
Stand out from the crowd
People pay attention to the service or business that is different from the others. But being different is not everything you need to be concerned about. When you are working on increasing the holiday sales, you have to make sure that your website is easy to use.
It is the truth that solid and optimized content is essential to bring traffic to your site; but if there are problems with the usability of site, users will not like to stay on your site for much longer. The main issues with the site usually include pages cluttered with flash material, ads, problems with the JavaScript, and blocks of text. These problematic pages can lead to higher bounce rates. So, when you are working on optimizing your site, you have to make sure that you are preventing or getting rid of all of the issues which can turn your customers away from your web pages.
The local factor
When you are promoting your local business through your website, the website needs to target your local audience. This is the most important point of your local SEO.It starts with the local keywords. For instance, the keywords you are targeting must focus on bringing your site in front of the people who are looking for the type of services you are offering in the area you are doing business in.
And it is not all about the keywords. You will need to develop the content to convince your local audience. Remember, there is a difference between local and international SEO. you need to understand this difference fully.