There is a lot of information about SEO available on the web. If you want to bring your website on the top on search engine page results, you need to use that information according to your needs. But the bad news is that a huge chunk of that information qualifies as bad information, or misinformation.

For instance, John Mueller recently said on twitter that there is no such thing as LSI keywords.

But Google places SEO misinformation on the top of search results

That’s where things get confusing about the Google’s approach. It is easy to for anyone to be misguided.Let’s talk about the LSI keywords. If you type LSI keywords in Google, you will find first result telling about the advantages of these keywords. And the next two search results will suggest LSI keyword generators.

Know the difference between Opinion and Fact-Based Insight

Checking whether the author is referring to the citing reference is quite important. Things like a patent, a Google statement, or a research paper can help you in forming opinions while writing content which is based on fact-based sequels.

Everything else that you write as web content is usually based on opinions or you’re a set of your own opinions. In this scenario, it doesn’t matter much if your content looks reasonable.

In this scenario, it is worth mentioning that the concept about Google putting something above search results is not true.

Statement from Google needs to be taken into consideration

It is a good habit to have diary to write important notes about anything related to your work. If you are doing SEO, you need to get to know about what Google says about SEO. Some people take Google statements and try to relate those statements with their SEO plans.

Now, fear and uncertainty in business are the important elements of any plan. That’s where people working on the plans might find Google putting forward some contradictory statements.

But according to Mueller, it’s the people who get the wrong perception from what Google says. That’s where the misinformation about SEO is formed. Even if you are able to get the right results using your understanding about Google statements, this understanding may not be helpful for the other people.

For instance, if you have seen your website sinking into the bottom of search results, you may assume that you have got a hit from Google’s new algorithmic update. But according to what Google has been doing, the reason you get your website or webpage sinking in the bottom of search results may be due to the fact that Google would have found a better information resource. Ranking of that information resource will automatically cause your website to lose rank. In this scenario, you can tell people that you have got hit from Google’s update. And that’s where you are becoming a source of misinformation.

What needs to be done?

You may ask what needs to be done in this regard. Well, we do not say that you should start reading opinions. But you need to avoid forming your opinions based on the opinions that you read. A simple way is to compare what an article is saying to what Google has said on its official portal.