In the world of digital marketing, you hear a lot of words, such as algorithm, crawlability, SEO, rankings, and other buzzwords. This is usually thrown at you without context, and you probably assume the jargon, of course, means they’re experts, but usually, if they can’t tell you what it means, they’re really not.

Conversion is one of those words, and it means the number of customers who find your content, and eventually buy from you. You want that, right? Well, here are some tips to help with the conversion rate optimization right now.

First, always make sure to answer your questions fully, especially with how-to blogs and articles.  don’t just tell them either, prove with either stats, testimonials, or case studies.

With this, do guide them, and make sure that your site has easy navigation that gets them where they need to go.

With every content piece, always have a call to action, which makes the next step pretty obvious, and always have that.

You should use remarketing pixels, and they’re free across facebook and google, so use them to your advantage.

With content, always make sure that you shoot episodic video or written content. Even just smartphone pictures work.  Speeding everything up with page speed insights, and instant articles will help make you look better, and people will flock to the site.

When people visit your site, do be helpful. If they feel like they got their questions answered, they will be back, with cash in hand.  When you’re advertising to others, offer some freebies such as coupons and downloads. People love those.

With your banners, do make sure that you target them, specifically the audience targeting that you need, since it will target the people that you want, and get the quality visitors that you want, and if they find what the want, chances are they will buy from you.

Next, take a look at your analytics. Aim for lower, since they don’t’ have to buy immediately, but subscribing to an email list, downloading, following, or whatever will create a micro conversion which does add up.

A/B testing is another one, and it doesn’t cost much. Split tests tell you a lot about the different aspects of it.

From there, use your web analytics and learn to track them.  Always track everything, and the google analytics URL builder plugin will save your bacon and make it easier for you.

You want to, with anything that you do, give them a reason. Let them know why they should be getting your content or subscribing to you.

Finally, you should break it down one page at a time, looking at every single part of this, and fixing it as needed.

All of these aspects will change the way people handle your site, and it can boost conversions. These are small changes, but they make a huge difference in the future of a business, and it’s one of the most surefire ways to get the conversions that you want.