It is a human nature that we get a change in our emotions or perspectives when we see images. According to a research, visual content has a better recall value when we compare it with the text.
It means that people are more likely to consume the content that has images. They are more likely to buy from an online store that shows high quality images of the products on the product pages.
While we all make tremendous amount of effort in optimizing the text content to make it more appealing for the users and search engines, it is quite unfortunate that many of us literally ignore the value the images. One thing worth mentioning here that there is no denying of the value of text based content. High quality and properly optimized text content is still the king. But when we talk about the quality content, value of properly optimized and high quality images also needs to be discussed by default.
Images are important for SEO
We all know about the image search part of the Google. But you may have noticed that Google has started showing images in the regular web search results. This shows how important the images have become. It is, therefore, an ultimate requirement to up the game of image SEO.
One of the tools that you can use to improve image SEO is the ImageKit.io. This tool basically helps in improving the image SEO by automatically applying the best optimization techniques.
Image optimization for SEO with the help of ImageKit.io
When we talk about image SEO, we usually consider the factors such as alt text, titles, captions, and file names. These are still the important elements of image SEO. But are these the only elements to talk about?
The crawlers are becoming more intelligent and they are gaining the understanding of visual information.
In this scenario, ImageKit.io is capable of doing a number of things for the better optimization of your images for image SEO.
The first thing that you are going to get with this tool is that it can automatically use correct image formats. Every image format has its strengths and pitfalls. If you want to use photographs in the content, you can use JPG images. On the other hand, PNG format is ideal for the logos. Interchanging these two will make the image placement quite pathetic.ImageKit.io is capable of using the right format in right portion of the content.
Another thing that ImageKit.io does for you is that it compresses images without affecting the quality of images. This compression gets specifically important when your website is at the risk of slow loading due to any reason. This tool helps in finding that perfect balance between the visual quality and image size.
Another aspect for which ImageKit.io is helpful is that it can help in the correct resizing of images. We now have different types of devices which we use for browsing on the internet. With different screen sizes, it has become important for the website owners to make sure that their websites are adjustable according to all of the screen sizes. And since webpages have the images to show, the images need to be resized in the right way.