Link building is an important aspect of SEO because Google ranks your site on the basis of links you have acquired. With this statement in mind, you will be compelled to find the best ways to build links. And that’s where you are going to do the Googling.
A person with sound knowledge about how things work would not go for any recommendation about building links simply because there is a risk for the practice to be counterproductive. Many of the people do some pretty strange, even outdated, things to build links; and what’s more dangerous is that those practices work for them for once or twice. And they share those methods by portraying them as standard practices. This is the reason that many of the so-called informational websites are stuffed with the misconceptions which the readers perceive as legitimate information.
In this article, we are going to talk about some common misconceptions about link building.
Misconception 1: if your content is truly engaging, you don’t need to build links
There is no denying of the fact that good content is crucial for your site to perform well. But if you are relying only on the good quality content and not paying attention to building links for your pages, you are actually keeping the webpages private; which is certainly against everything you do online in order to promote your business.An effective link building strategy is one of the most important things that you need to work on if you want your brand to be known to the audience you target.
Misconception 2: There is no difference between buying and earning links
For many people, a link is a link whether it is a purchased one or an earned one. However, you have to keep in mind here that it’s much like a slippery slope.
An effective strategy to earn links is basically an investment that brings a huge return in the long term. This is due to the fact that an earned link tends to gain value with the passage of time. And so, you can expect a valuable rise in authority and traffic. Let’s just say you have earned a link at a site with a domain rating of 39. With the rise in DR, that earned link is going to be more valuable for you.
In case of purchased link, there is no surety regarding what will happen to it in the future. As a matter of fact, a purchased link loses its value with the passage of time. The major reason is that many other buyers would have purchased links from the site you have earned link from. It means they are doing this business for living. And this is the very practice which can earn them a penalty from Google. You can assume what happens when you have a link at a site which has been penalized.
Misconception 3: Digital PR Campaigns bring you the best links
An example of the PR campaigns is a strategy that involves targeting of the media outlets. And those campaigns do not target the niche blogs which can be more relevant to the business intending to get links. This practice may be able to bring traffic for a time being but you are not going to get conversions through it.