There are all kinds of useful techniques to help with local SEO, but what are the best ones to help with your Google business profile.  Well, you’ll find out, and we’ll tell you why these matter.

First, answer all of the google questions and answers as quickly as possible. Why? They might be leads.  So many of these do become leads, and a customer is more likely to walk to your business and invest in you if you answer a question.  If you don’t, sometimes people will step in, but it’s a missed opportunity. Do talk to others about this, and help to build authority.  This is a big thing, and it’s so simple anyone can do it.

Next, post about attractions nearby.  This can get people to understand what is nearby, and if they already go to something, such as a toy store, park, or whatever, they can start to look at the different attractions near, and see your own. Plus, it helps to get them to understand where you are located in relation to others, and build that connection.

Next, turn the GBP into a storefront.  Ou can use SWIS and Pointy in order to create a storefront window that will beckon the foot traffic.  You should showcase what’s in the store inventory because this lets customers know exactly what type of merchandise you have, and what they’re looking for.

If you’re wondering what pointy is, that’s essentially the Google partner for this.  It is a super simple device, and it makes it easy for retailers to instantly show the inventory that they have online without an e-commerce system, and it is at a truly nominal cost.  It is a good thing to have, and SWIS is also your next big thing, so you should definitely consider investing in this.

Finally, make your profile pic a selfie hotspot.  This is actually good for many storefronts.  When a client has a physical area, the exterior mural can bring in foot traffic, and if you have Instagram selfie takers at your hotspot, this creates more customers.  This appeals to a lot of the millennial crowd, and if you have a nice location with an aesthetic look to it, this can drive clientele there.  Once you’ve put a nice piece of art there, you can experiment, and even put it as the cover photo of the GBP if you want customers to have a good reason to go.

Lots of times, people will come because of this.  They want to reject the label of consumer but want to be seen as whole people. Local businesses that work with art, culture and the community in their business models will bring forth artistic human experiences.  This is a good topic to also look into.

Doing these extra little things will change your profile, make you look even better than you have before, and help to bring a good idea of what type of business you have and the dedication surrounding it as well.