What to Do If Google Ranks Wrong Pages for Your Keywords

By afadminBLOG, Search Engine Optimization, Search Engine Watch, Social Media

It is nothing less than good news for you to know that the page that you wanted to rank is being ranked by Google. And it is surely going to be a bad news if you find out that the page you wanted to rank is not what Google wants to rank.

No matter what the reason is, the traffic is not going where you want it to go. It means that you might not get the conversions, which is the major goal of any SEO strategy.

This problem is not new and the good news is that it can be fixed. There are a few steps that you need to consider in this regard.

Evaluation of user intent

You may have heard about user intent in the past. It is basically the goal a person has while typing in the search field of Google.

Over the past few years, it has become highly important for a page to match the search query which has been entered by user with intent. The user intent may be related to a goal to buy something, a goal to find a particular website or page, or a goal to find helpful information about a certain topic.

Make sure that your content is tailored to the content.

Evaluation of content on the page

After you have ensured that your content is matching the intent, you have to make sure that the content on the relevant page is fully optimized. A few things that you are going to have to focus include:

  • Presence of primary focus keyword in the page title
  • Reference to primary focus keywords in description
  • Length of the copy as compared to those in the top ranking pages
  • Use of semantic keywords by competitors
  • The ability of your page to answer the queries

Evaluation of internal links

The Google terms a page important that has more pages linking to it. Therefore, you are going to have to make sure that more pages are linking page to the page which you want ranked. About 3 – 5 topically relevant pages in your site need to link back to the page that you want to rank.

Evaluation of external links

This step is similar to the above one. You are going to have to make sure that multiple high quality sites are pointing at the page that you want to rank. While internal linking is not difficult at all, you are going to have to make a strategy to make sure that you are getting high quality links from the other sites.