Content marketing is mostly about B2Bs, but if you’re trying to hit the local market, you also need content. This will build trust, authority, and the rankings on search engines, drive the traffic from your search in an organic manner, and from there, build the awareness of the brand and loyalty as well.

It also helps generate leads, and it’s good across all types of business. E-commerce brands can and will get a slice of the pie of this.

Content provides answers, and it will help with those search results. Everyone wants answers, and if you give these answers via blogging, that’s a big thing. If you do it correctly, without selling, it builds trust in other people, and they will want to work with you. Customers, fro there will move to sales much more quickly.

It also increases the site traffic. If you want to get more people to come to your site, you should have bogs, since it will get more indexed pages.  The more pages indexed, the more chances you’ll have better rankings. Every time you public a blog that’s keyword optimized, this creates a path for those looking for keyword related content. This will nurture it, and it can transform into sales.

There is also proven success in blogging for e-commerce sites. Shopify, for example, has given customers information on various content.  They corner the profitable keywords within their blogs, and from there, they will create content related to this. That will in turn drive traffic, and drive conversions. People also read blogs before they buy. This is really important in making decisions for customers. 84 percent of people bought products based on how they’re described in the blogs they read one in four people will buy something based on blog content they’ll read. 46 percent said they read blogs to do the initial investigation of products. So if you think nobody will read it, that’s where you’re wrong.

It is also the number one brand-building activity.  There are reports that talk about how blogging and content are the most major ways marketers are building loyalty. it’s actually at the top of most of peoples minds, and 56 percent of customers are increasing their creation budgets, which is the primary area of spending in 2019.

Blogging however is not a one and done though. it’s something you’ll need to build over time. One blog post ever won’t get you what you want. Ou needs to do it for a long time, researching items, outlining, writing, and finally promoting. It does take a long time to build, but here’s the thing if it’s good, it will climb up the rankings and bring others upwards, creating more ROI.

So remember, when you are blogging, it isn’t just a temporary thing, it’s something that you do over time that will ultimately change the way your business thrives. it’s important to use, and something that, when used correctly, can yield great success.