If you are into the SEO business, you may already know the importance of keywords. In this scenario, it gets important to work on the long tail keywords. Long tail keywords are basically the phrases which are usually longer and more specific. And these keywords are not used for as many times as the normal keywords are used. These keywords do not get much traffic. However, they can lead to higher conversion rates. And the good thing is that they can help you gradually build more traffic to your website.

Now, you need to have a clear vision about your company, products and your website if you want to work with the long tail keywords. In this article, we are going to discuss what long tail keywords are and how they can be used in an SEO strategy.

What are long tail keywords?

These keywords are more specific and less common. The main focus of these keywords is the niches. The name ‘long tail keyword’ comes from the book named “The Long Tail”. This book tells that there is a market for virtually every product. However, this market may be quite tiny. And since we use long tail keywords for the promotion of products on internet, the prospects of forming a market are higher.

Even if you are promoting the same product across different blog posts or pages, the long tail keywords may differ in every post. That’s because of the slight change in the focus in every post or page. And that’s where you are going to have to do the analysis in order to choose the best keyword that is a fit for the specific topic.

Reason you need to focus on long tail keywords

Ranking for the long tail keywords is quite easier as compared to the e-commerce keywords. Reason is that you will not have to compete much for the ranking against that specific keyword. The longer and more specific the keyword is, the easier it is going to be to rank against that keyword. And the good thing is that the vastness of internet will allow you to get traffic to that keyword. Gradually, you will be able to build an audience based on that specific keyword.

Another benefit of long tail keywords is that they are mostly used by highly motivated audiences. Hence, if your website comes up in the search results of a long tail keyword, you are more likely to get an order for the purchase.