You may have the basics down pat, but if you don’t know the advanced tips, you’ll have issues with your future endeavors. What should you consider/ Well, here are the top advanced tips to consider for your SEO business.

First, make sure to mobile-first index your business.  This is something that’s been happening recently, but you need to make sure that you index the site, and rank it next to the desktop version.  Make sure that you do this.  Your site should be responsive, and make sure you don’t invest in the intrusive interstitials, since they aren’t user-friendly, and Google is cracking down hard.  You should optimize for mobile sites more than anything else.

Speed is the next target. This is a ranking factor, and it does affect the google rankings, but the optimization is even more influenced by this. You should make sure that you use PageSpeed insights in order to check this, and rectify it accordingly. You should run tests, and have users use this so you can figure out what needs to be optimized.

You should also know about the ability to leverage a CrUX report since this is a big change. it’s not a major role in the SERPs yet, but it will be very soon since it’ll rely on field data versus the lab data. You need to look at the industry shifts since if it does lean towards RUMS, these are more challenging for optimization the CrUX report is available, and you can explore the data that you need so that you know the connection type, the loading time, and where they come from.  Knowing a bit of SQL will allow you to put the raw data straight into google to create a strategy.

You should also consider getting more SERP space since Google has changed a lot over the years, so it will change the way SERPs are.  You should make sure to realize that the packs have changed, and organic search results do change, so you will notice a different filtering system for this. You can do so by landing featured snippets that are above the search results, and you do this by creating ranked content with keywords surrounded by questions, and you can create it in the format of paragraphs, tables, and lists.

Finally, learn to use schema, since if you do this, you’ll get more SERP features. You should look to see which types are pulled from queries, find out which ones are occupied with your content and ask whether or not they’re satisfied with the feature, and from there, look for gaps so you can fill in the content.

These advanced features are what you should already know, and by utilizing this and creating some killer content, you’ll be able to increase your rankings, and in turn improve your presence on Google, so it’s definitely worth doing so, and if you utilize this, you’ll create some great successes in your SEO endeavors as well.