YouTube has become a leading and most powerful social media platform out there. Every day, people spend billions of hours on YouTube. So, it should not come as a surprise that YouTube marketing has become one of the leading ways to get your brand promoted in the world.

In this scenario, it is nothing less than a challenge for the marketers to make sure that their videos do not get lost in the millions of videos uploaded every day.There are certain tools and methods that can help your videos stand out.

Keyword Tool

It is the initial requirement to make sure that your videos are watched by right audiences.  And so, you have to invest your time in finding out what your audience likes to search. You will be able to know about the search phrases which your audience uses to search for the content.

Keyword Tool can be quite helpful here. It can help you find the keywords from YouTube autocomplete database. You have to enter a keyword and it will show you several suggestions related to that keyword.

Camtasia

You may sometimes need to include screen recordings in your videos. You are going to need to do it when you are creating how-to’s, demos, or tutorial videos. If you are using a smartphone or camera to record what is happening on your screen, it will look unprofessional.

You can do screen recordings with the help of a tool known as Camtasia which also allows you to record your mouse movements and keystrokes.

You can edit your recordings later to add effects, notes and several annotations.

Canva

The first thing that appears along with the title of the video is video’s thumbnail. In most of the times, people look at the thumbnail to decide whether or not they need to see the video. Therefore, it is very important to create professional, high quality and relevant thumbnails for the videos to attract viewers.

And easy to use and efficient design tool that you can use to create high quality thumbnails is Canva. Except for a few features which you are going to have to pay for, Canva is mostly free.

TubeBuddy

When you own a channel, you have to make sure that you have a nice system in place to view the user comments and reply to them as soon as you can. This way, you can increase engagement with your audience.

However, viewing and replying to them manually is going to be very difficult due to obvious reasons. so you can take help from a tool known as TubeBuddy. It is basically an extension that allows you to manage your YouTube channel without having to switch between the tabs.