The idea of using visual content to earn more links is amazing. We all know how powerful the images can be. They have the capability to captivate your audience. But using this visual content to earn links is the best thing that you can do. In literal meaning, I am talking about link building through images.
We all know that Google has been paying lot of attention on the user experience. And the bigger part of this user experience is based on videos and images. If you are getting this point, it will not be difficult for you to understand that it is the need of the hour to modify your approach in order to present your website’s information to Google and other major search engines.
Now, you may wonder how you can use images to building links. Well, there are some ways you can do it. It is basically about the types of content that you can use to building links. A quick run-down of the key types of visual content may be useful here.
Infographics
The infographics have become so popular that they sometime seem to be overused; and this is what many people think. But the matter of fact is that eye-catching infographics can be quite helpful to prompt the users understand your point. And that is the very reason that they never stop helping publishers in building links.
Appropriate use of logo
While you may be thinking how a brand logo can be useful for the users. But the matter of fact is that it is a visual content;and also that a professionally developed logo can build a nicer image of your brand.
The logo of your website is going to be a representation when you are contributing as a guest blogger in other websites. You can associate this logo with a link back to your website’s main page.
Product photos or a brand photo-shoot
If you are an e-commerce business, you can use the product images for link building. Make sure that you are using high quality images only. Moreover, you are going to have to optimize each of your images for SEO.
If you do not have products to take the photos of, you can consider having a brand photo-shoot. For this purpose, you can get services of a professional photographer. The brand photo-shoot can include the photos of you working on your computer or sitting on the office desk.
Statistical charts, graphs and maps
Depending on your business, you can take help from data visualization, charts, graphs and maps to build links. For this purpose, you are going to have to a little research to pull the statistics about your business and the products and services that you are selling. Make sure that the information you are using for the development of graphs and other visualizations is easy to understand.