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Three Ways to Evangelize your SEO Content

SEO is very important and it does have a connection to the customer’s voice, and it’s important for content marketers to be creative, and here, we’ll talk about three ways that will get you some converts almost immediately, and why they matter.

First, you have keyword clouds.  Most of the time, people approach this in the old-school way of finding the idea, creating the content, and then ret-con the titles, headers, the USLs, and other elements. Many times, this can be a protracted process, with the SEO team doing the keyword research and optimizing itself independent of the content team. But brainstorming all of these, you’ll be able to look at content topics, and figure out what you want to do with this, until you find an angle that’s unique and compelling, serving as a strong keyword strategy outline for the content piece that is holistic and true to what you’re communicating.

Next, you want the content to last a long time.  Have you ever took the time to look at different blog posts from years ago? It can be strange because it feels like it can be in a ghost town along the website edges. There are some little pockets of content that still get traffic, but most the time, they have the purpose of exercising nostalgia.

You want to look at the content and make sure that you see if the old content is candidates for re-optimization or republication. Reoptimization tends to be more recent, and that’s the kind of content that’s right near the page 1 of the SERO, and they just require small edits and maybe a few changes to strike the keywords. You should also look at those that drop in organic traffic, maybe because of something happening with the SERP.

https://youtu.be/LN7BzPPu1Vo

With republication, you need to see that the content is outdated r the striking distance of the keywords is way outside the subject matter, and you can determine whether this is worthwhile with the team. If the content is misaligned with the current priorities, then you want to add new brand new content.

Finally, optimize the content touchpoints and the user paths.  You need to understand where others are coming from, what appeals to them when they get to where we are, and how to get them what they need. SEO helps with all of this, where you create a content strategy that reflects the behavior of these people.  The clouds come into play here, where you create multiple touchpoints in order to amass engagement.  Basically, what you want to do is look at the different key pieces of content that people are looking at, and from here, set up optimized steps on what to do next, in order to bring people to the site itself.  You want to get the SEO and content experts team of designers to help make sure all of the paths are seamless, and as comprehensive as they can be too.

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Is SEO really Complex

You may wonder as you start your journey into SOE whether it’s really as complicated as it is.  It really is making a site analysis, creating a schematic core of this, creating content that’s original and has the keywords, but you may not realize that it’s a bit more complex than that. Just how complex though? Well, read on to find out!

You may wonder if it really is all that complex. Well, it’s a complicated discipline where it combines tools, practices, and adjusting to the updates.  The broad core algorithm updates, chrome security warnings, the mobile speed update, and video carousels definitely affect the algorithm, and it’s new technology that you have to keep yourself in the know about since it modifies the way that search engines work.

But, keeping yourself in the know about what is happening is actually very important, and let’s face it, if you know about this, that’s half the battle, and this will help with improving your efforts for making SEO reasonable and manageable for people.

There is a common issue that overcomplicates SEO though, and that’s misunderstanding how the algorithms work. We tend to misinterpret what google brings to the table, and from there, it can cause you to spend a lot more time on tasks that have nothing to do with what you need to do and gets you absolutely no results. Google benchmark is a prime example, and once it was announced, people dashed there to improve the page speed in every way possible.

But, is that necessary? Well, if a page tends to slow down, you can expect the site to go down in the SERPs too. But you should realize that there are some things that you don’t need to cull over for hours upon hours on end just to get an understanding of it, and you’ll want to make sure that you’re knowledgeable in all of this, as best as you can be.

But finally, there are tools. New restrictions force you to think outside the box, but it also allows for you to use a vast selection of SEO tools. We are moving from different SEO skills, and you can learn new approaches, and your clients will want to use different tools, such as learning to promote their latest projects internationally. that’s a much different landscape than a local SEO climate so, the truth is, it’s not all that complicated at the core.  You have basic tools, but the sheer number of tools is what makes it much more complicated, and the fact that there is just so much out there which can make the job so much harder for you too.

So to answer the question, SEO isn’t all that complicated, but if you focus on the wrong things at the wrong time, and you try to work to overcomplicate the nature of SEO, you’re going to end up having a bad time, because welcome to overcomplex systems, and overthinking as well too.

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Rules to Follow when Making Facebook Ad Campaigns

Marketing with Facebook isn’t a free-for-all, nor does it guarantee a win either, since organic reach plunged downwards, and reaching your audience for free is in the past. But, before you make a blip in this, there are a few rules, and here, we’ll discuss the most basic rules to follow for a Facebook ad campaign.

When running promotions, you need to include two pieces f information, and that is a note that informs the participants that the entry also releases facebook from responsibility, and a note that acknowledges facebook has zero to do with the promotion. This essentially lets people know that this has zero connections to Facebook, and it’s important to make sure that you say this, and it will help keep them out of the ring when you’re promoting this.

Next, don’t use personal timelines and don’t require entrants to use entrants to enter, so you can’t require them to tag friends for additional entries and share it to a friend’s or personal timeline. You may encourage them to share, but don’t make that a requirement for entry.

If you’re going to be collecting data, always make sure that you will let others know how you’re using it, and make sure that they have permission, and that you’re collecting it. it’s a good business practice period.

Next, be careful when creating page names. don’t use excessively incorrect page names, but while some people do use incorrect punctuation or spelling for their brand, don’t go overboard with that. As well, don’t use profanity, and don’t be generic when using this, and you’ll want to make sure that this is definitely put together before you do this.

Next, if your business does offer social media service, you might want to add facebook in this, but don’t do it excessively. Mention it in a limited way, and make sure that it’s capitalized, and is in the same font style, and don’t substitute the logo for the word facebook. And don’t use the facebook logo directly in ads.

Finally, make your call to action very clear.  Call to action buttons are helpful, but make sure that you do use the information that is obtained for only the service that’s provided, and if you want to use that information otherwise, the user must consent to that before you continue with it.  You may be asked for subscription services, and with the call to action, you should make sure that it’s connected to whatever you’re promoting, whether it be signing up for a free gift bag each month like with ipsy, or even just having a survey in place. Be careful with this, because they can take that way from you if you’re not careful, and it can cause a lot of major problems in your ability to market.

Follow these rules, and make sure that you know them before you begin, for it can make a huge difference in how you conduct your business and the practice.

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How to Create content for SEO

The power of SEO is overwhelming, and when you’re a marketing professional, someone that fell into the role of this, or even a budding entrepreneur, dealing with managing this can be a bit confusing.  that’s why, it’s important to understand how to implement a content marketing strategy, and creating content for the purpose of SEO will help with reaching your target audience. But how do you do it? Well, read on to find out.

First, decide on the content you want to create.  You can do articles, which are newsworthy pieces that you may have in a blog or magazine, blog posts that are about 1000-1500 words and they will keep readers on a page for a longer time.  You can use headings and create prose that gives worthwhile content to readers oo.

You can use guides and pillar pages, which are longer and handle involved questions or infographics that use visuals in order to make a point. However, these aren’t crawlable, so you’ll want to use this with a blog post.  Listicles are good too since they allow for a variety of keywords to be included with a product.  Videos work too, but they’re like infographics can can’t be crawled, so keep that in mind.

Next, look at who your audience is, and what the best content for them will be.  You can audit the content and figure out what resonates with the audience, and helps to create personas for the behavior, location, and demographics as well. You can also determine the questions people will look for in a search with this.

Next, look at sales.  What do you want to gain? Do you want conversions? Do you want to have a brand voice/  this is a big part, and having the right goals will allow you to take the content creation and the SEO that you want to create these goals?  You should make sure that you optimize the content so that it will retain and attract the customers that you want to, and setting goals to allow for this.

Next, put together a content calendar.  Show when you’re going to release the content and make sure that you follow this.  Once you’ve determined a schedule, you then can build the content.  You can look for the keywords as well to research, and the phrasing to use for placement. Again, your goal is to combine the practice of creating engaging content with the aspect of keyword optimization. Leveraging the content intelligence is essential, and digging into metrics is important.

Finally, look at your analytics. See how you perform, and look for yourself to see if that was the correct idea. By doing this, you’ll be able to determine what it is that you need to change, and the different aspects of it too.

By doing this, you’ll be able to create content that will help you as a business, and in turn, create a much better, more worthwhile result, and a better business too.

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How to Grow your Cannabis Business with Digital Marketing

Cannabis has grown a lot as of late, whether it be CBD, hemp, and marijuana, this is making news headlines all over the place. it’s one of the hottest industries, but marketing is kind of a buzzkill.  Even the Super Bowl rejected an ad promoting the legalization of medical marijuana, but there are a few things that you can do in order to help with your digital marketing in this.

Talking about the sustainability, marketing, CBD, how it impacts the brain, industry precautions, strategies of investment, and the like are definitely important.

Cannabis has had a lot of ups and downs as of late, with more and more people buying, selling, and using it in many countries.  we’ve shifted towards a more supportive government, but there are still lots of obstacles in terms of promotion.  Cannabis disruption is a big part of digital advertising.  it’s because of the red tape on legalization and decriminalization that’s in place, but as of 2018, 11 states have passed laws that are legalizing it for recreational use, and 21 use it for medical reasons. it’s hard because cannabis brands have a hard time passing through the paid advertising gates, but, organic social media, old school PR, and SEO efforts for exposure are good ways to market this.

PR is one of the biggest ways to push forward a strategy for cannabis brands.  There are many that are writing pieces that focus on the green rush and the health benefits of the cannabis movement. The best tip for promoting this is to follow the cannabis industry social media pages that they have and check out local meetings, in order to build a business, and some potential customers that will allow for a strategic marketing alliance.

Instagram is another good one, especially since it allows for visual merchandising, and there is also an in-app shopping feature.  it’s a great way to curate the product pages in order to build more interest and get people to get to the product page straight from the Instagram newsfeed.

Cannabis marketing is really good if done organically.  Organic reach, especially when posting on a set schedule and using the popular, trending, and brand hashtags works. Social customer service where you give a good customer experience is good. A good response and interaction strategy, which allows for potential customer service situations, and networking with influencers and ambassadors is very important. Instagram is a hub for this, and it’s a PR dream for many people.  You can put together great user-generated content that will work.  You can also find other influencers for this too.

User-generated content plays a major part in this.  Using giveaways and prizes will allow for others to share the brand.  Finally, if you’re looking to really get your brand going, do consider stories, videos, live videos, and even IGTV if that’s what you think will work, and Instagram has so many options.

Cannabis marketing has never been easier, that’s for sure.

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The Benefits of PPC

PPC is one of the different marketing tactics that can be used for businesses. they’re super easy to look at, track, and utilize, but there is so much more to it than this.  Here, we’ll discuss the benefits of PPC, and why it matters in the grand scheme of things.

First, it is good for business goals. PPC can help you get a lot of different business and marketing goals easily, ranging from high-level exposure of brands and thought leadership, to even hot lead submission or an e-commerce sale. These can all be tracked, and it’s a tool for aligning the website traffic to end-goals.  In the era of both content marketing and thought leadership, this can create a middle ground of both nurturing and serving in the middle of the funnel through the advertisement of content downloads, newsletter signups, contest entries, and app downloads pushed.  This can support many parts of the funnel of sales, and it can be used at practically every single point from awareness to becoming a customer.

It’s also measurable and trackable.  It is easy to use with the Google Ads tool, along with Google analytics.  you’ll get the high-level performance details including impressions, clicks, and the conversions based on the goals a well. There is no mystery to your performance, since stats are just there, and they show how the campaigns are doing, and what kind of traffic is happening with this.  It is good for finding the clear picture of this right away.

There is also the quick entry of this. Even if you’re super behind on jumping onto this, you can do this with just a little bit of optimization, and it’s a great thing, since compared to other SEO startup efforts, which take a lot of attention and time, this type of advertising takes minutes to find out, and you can take advantage of targeting those outside of the ones already aware, and you aren’t limited to existing followers or lists, so you can quickly cast the net to get new customers.

You’re also more in control, and you can handle a wide number of different options to reach customers, ranging from keywords to ad placements to help target.  You also have budget flexibility, which is integral for small businesses, since you can set up the adv budget for advertising.  You can choose what you’re willing to spend as well, and if you do see positive results, scale this up immediately, and you can always pause and stop your ad spend whenever you need to. This flexibility can help generate some serious results!

Being able to utilize PPC advertising is important for you as a marketer.  you’ll be able to, with all of this, create a better and more rewarding ad campaign than you have before, and that’s why, if you’re looking to really take your ad spend to a new level, consider starting with this since it does have some major benefits that you can reap.

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Tweaks You want to make to your Google business profile

There are all kinds of useful techniques to help with local SEO, but what are the best ones to help with your Google business profile.  Well, you’ll find out, and we’ll tell you why these matter.

First, answer all of the google questions and answers as quickly as possible. Why? They might be leads.  So many of these do become leads, and a customer is more likely to walk to your business and invest in you if you answer a question.  If you don’t, sometimes people will step in, but it’s a missed opportunity. Do talk to others about this, and help to build authority.  This is a big thing, and it’s so simple anyone can do it.

Next, post about attractions nearby.  This can get people to understand what is nearby, and if they already go to something, such as a toy store, park, or whatever, they can start to look at the different attractions near, and see your own. Plus, it helps to get them to understand where you are located in relation to others, and build that connection.

Next, turn the GBP into a storefront.  Ou can use SWIS and Pointy in order to create a storefront window that will beckon the foot traffic.  You should showcase what’s in the store inventory because this lets customers know exactly what type of merchandise you have, and what they’re looking for.

If you’re wondering what pointy is, that’s essentially the Google partner for this.  It is a super simple device, and it makes it easy for retailers to instantly show the inventory that they have online without an e-commerce system, and it is at a truly nominal cost.  It is a good thing to have, and SWIS is also your next big thing, so you should definitely consider investing in this.

Finally, make your profile pic a selfie hotspot.  This is actually good for many storefronts.  When a client has a physical area, the exterior mural can bring in foot traffic, and if you have Instagram selfie takers at your hotspot, this creates more customers.  This appeals to a lot of the millennial crowd, and if you have a nice location with an aesthetic look to it, this can drive clientele there.  Once you’ve put a nice piece of art there, you can experiment, and even put it as the cover photo of the GBP if you want customers to have a good reason to go.

Lots of times, people will come because of this.  They want to reject the label of consumer but want to be seen as whole people. Local businesses that work with art, culture and the community in their business models will bring forth artistic human experiences.  This is a good topic to also look into.

Doing these extra little things will change your profile, make you look even better than you have before, and help to bring a good idea of what type of business you have and the dedication surrounding it as well.

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Steps to follow for a good House Flip

If you need extra cash ASP, one of the best ways to do it is via flipping houses.  There are seven simple steps that you need to follow through before you begin, and here, we’ll talk about it.

First and foremost, know what you’re about to get into. it’s fun but risky. Watch videos, but also look at books on flipping and articles, and talk to other investors about this. 

Next, figure out the funding. You might need a partner or some hard money lenders, or maybe you need a combo of different strategies to finance. Look into how you finance before you strike any deals to save your bacon.

Next, find the leads.  You want to figure out the best ones that are a bit rare.  You can also get creative to find these or even just find run-down houses.

Next, look at the deal. Will this make you money? You need to analyze the prospect that you’re looking at to determine the ROI that you’re getting out of it. Look at the profit that you want to make, to figure out the maximum allowable offer, or the amount that you’re affording to pay for the deal and get the profit that you desire from this.

Next, make the offer, but keep the max amount that you want in mind.  You may get shot down, but once you work through the numbers, you’ll then have yourself a flip. This does take a while and involves a numbers game, so keep that in mind.

Next, close on the property. This can involve multiple steps, where you may need an attorney, where you may want to look at some markets and come into the closing prepared.

Next, manage the flip. don’t underestimate the hold that you need for contractors to get this done as efficiently and as quickly as possible. Remember as well that you don’t want to overspend on items that won’t help with the value.  You may think the quartz countertop is a good idea, but will it work with the market that you’re selling on, and will the selling price account for the investment? You need to ask yourself that before you begin.

Finally, sell the flip. But the thing is, it’s more than just throwing it on the market and then bam, selling this. There are actually ways to sell for more money, and you can offload this as quickly as possible with the right techniques. This can take a while, or it could leave the market immediately. If you’re ready to really make a dent in your ability to market an item, sell this, and see what will happen to the property next. It will definitely help, and the difference that this makes will be night and day.

Learning how to better sell and flip properties is important for investors, and while it is a quick way to make cash, do know what you’re doing before you start.

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SEO Strategies That You Need to Focus on

with the new year in full swing, being able to have your SEO in the correct focus is important.  Here are a few strategies that are imperative to the success of your company, and why they matter.

First, is on-SERP SEO, and this is something that essentially showcases the decline of organic clicks and the rise of searches that aren’t clicks. So, what that means for you, is that people are getting answers from the SERP and not the site itself.  Getting visibility on SERPs in order to get the real estate for your site isn’t a new concept, but the point that should be gotten from this is to get creative and think differently about the SEO approach that works for you, and what in turn will create a bigger, better presence on your SERPs, and what will get you the results that you want.

Next, look at the technical health of the site. While many of us have been preaching this for years, if you want to have serious conversions and get customers, ≈ßyou need to make sure your site is in good order. You want to make sure that if you haven’t yet, look at the crawlability of a site, and make sure that you monitor and fix the technical issues of the site, including the page speed, the friendliness of the site for mobile users, duplicate content, and javascript issues, index bloat which can cause issues with the page quantities, and overbearing security.

Using DeepCrawl in order to look into this will help you with the overall crawlability, and your site performance.

Finally, one of the newest and most annoying obsessions is voice search, and people think that this is a bigger part of SEO than it really is.  You can create articles that will tell your users informative content, and you don’t’ have to worry as much about voice search, at least from google if you don’t want to.  You may get questions about how you can win at voice search, and the reality is, you really can’t since there isn’t a good metric to report on this.

There are many consultants that ask about this, but the thing is, it actually doesn’t have a provable means, so unless we can get a dataset that works for this, it won’t help, and it’s all just hearsay, and it doesn’t really have a whole lot of value.

Do you know what does though? Content that is generated that’s relevant, helps others and has the proper tags and calls to actions on it.  Focusing on that, and looking at the different content that you put together, instead of looking at the voice search that’s there, you’ll be better off, and you can have better SEO.

So that’s what you should be focusing on this year. If you want to make an impact, a difference that matters, and to actually do something about this, you’ll be able to with these helpful steps.

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Tips to help with Boosting Conversions

In the world of digital marketing, you hear a lot of words, such as algorithm, crawlability, SEO, rankings, and other buzzwords. This is usually thrown at you without context, and you probably assume the jargon, of course, means they’re experts, but usually, if they can’t tell you what it means, they’re really not.

Conversion is one of those words, and it means the number of customers who find your content, and eventually buy from you. You want that, right? Well, here are some tips to help with the conversion rate optimization right now.

First, always make sure to answer your questions fully, especially with how-to blogs and articles.  don’t just tell them either, prove with either stats, testimonials, or case studies.

With this, do guide them, and make sure that your site has easy navigation that gets them where they need to go.

With every content piece, always have a call to action, which makes the next step pretty obvious, and always have that.

You should use remarketing pixels, and they’re free across facebook and google, so use them to your advantage.

With content, always make sure that you shoot episodic video or written content. Even just smartphone pictures work.  Speeding everything up with page speed insights, and instant articles will help make you look better, and people will flock to the site.

When people visit your site, do be helpful. If they feel like they got their questions answered, they will be back, with cash in hand.  When you’re advertising to others, offer some freebies such as coupons and downloads. People love those.

With your banners, do make sure that you target them, specifically the audience targeting that you need, since it will target the people that you want, and get the quality visitors that you want, and if they find what the want, chances are they will buy from you.

Next, take a look at your analytics. Aim for lower, since they don’t’ have to buy immediately, but subscribing to an email list, downloading, following, or whatever will create a micro conversion which does add up.

A/B testing is another one, and it doesn’t cost much. Split tests tell you a lot about the different aspects of it.

From there, use your web analytics and learn to track them.  Always track everything, and the google analytics URL builder plugin will save your bacon and make it easier for you.

You want to, with anything that you do, give them a reason. Let them know why they should be getting your content or subscribing to you.

Finally, you should break it down one page at a time, looking at every single part of this, and fixing it as needed.

All of these aspects will change the way people handle your site, and it can boost conversions. These are small changes, but they make a huge difference in the future of a business, and it’s one of the most surefire ways to get the conversions that you want.