With all of the new advancements, one of the biggest strides is customer experiences, and how they are affecting the results.  Customers want rich and visual results, and they expect those when you’re selling an item. So, you need to give them this.

Organic search is how you understand the customer experience since it will identify the search behaviors.  If they’re looking, they don’t just want a product or service that meets the needs, but rather they are using search in order to determine the type of experience that they want.  Mobile searches for wait times is there, and searchers want to know all about the business.  You want to essentially understand the search intent, and remember that no customer journeys are the same.  Some like to narrow or broaden their considerations based on moments.

Some will near obsessively check brands before purchase, to figure out which one gives the best results. They also will continue after a purchase is made search it so that they can have the best product experience. Finally, you want searches to be detail-oriented, and you want to make sure that each new search gives good opportunities to engage.  You want to move every single point from one to the next, and to reach others unlike never before.  Google is using RankBrain as well to understand the content better in order to understand what people want and to create a complex and unique search landscape.  While people may search more often, they won’t’ dig deep, so you have to realize this.

Essentially, to be successful with this, is you have to understand the personas and the audience in order to create, ideate, distribute, optimize, and promote the content.  it’s not new, but you need it more so.  You also need to understand your customers in detail and make sure you know what the needs and wants of the product is, how they consume media, which stages will personalization helped, and also looking at the customer experiences.

You should also use artificial intelligence and machine learning to mind the data, improve the efficiency, and the scale of this. This isn’t futuristic, but instead, it’s mainstream. The large amounts of data produced by the customer interaction are meaningless without activation and analysis. You need to identify the patterns and get a better understanding of that.  The competitive landscape and the market as a whole.  it’s not for automaton tasks only, but instead, it will allow you to make corrections and improvements as a result.

With SEO changing so much, especially in 2019, you want to go for the customer’s experiences and the knowledge of machine and AI learning, and from there, learn to master and understand the audience.  From there, you’ll be able to understand for yourself just what customers want to have from each of these, what they can achieve, and different aspects that should happen over time in order to generate some great successes as well.