At the end of every year, it is important to look into the future prospects, especially when you are running a business. Doing SEO of your company’s or your website is nothing less than a serious business which demands good allocation of resources and a nice strategy in order to be successful. In this article, we are going to talk about the SEO trends which you are going to have to focus in 2020.
BERT and user-focused optimization
BERT algorithm by Google has got great bit of attention from the SEO professionals because it is an algorithm which is mainly tasked with improving search experience of the users. So, the best way to optimize for BERT is to not keep BERT in primary focus. Since it is all about users now, the SEO professionals have to make sure that their SEO efforts are focused on entertaining users more than ever.
The main areas of focus in this regard surely involve keyword optimization as the first thing. You have to make sure that you are focusing user intent while doing on-page optimization of your site. And then, it is all about the content that you are creating. Make sure that your content is of highest value for the users.
High quality, optimized content
SEO is all about the content that you create. It is the content that has to be showcased well. Everything that you do with your site in terms of SEO tends to bring people to your content. And so, you have to make sure that it is convincing enough to turn your visitors into the site users.After you have worked well on the topic research, make sure that you are creating only high quality content around those topics.
One important thing in this regard is that you have to do an extensive research to find the right audience that you want to target. If you are promoting your content in front of the people who have nothing to do with what you are offering, you are simply wasting your time and resources.
E-A-T
There has been a lot of discussion about E-A-T (Expertise, Authoritativeness, and Trustworthiness) in the recent years. And this discussion is going to continue in 2020. As a matter of fact, these factors are going to be even more important in the years to come. Great level of expertise is required for the website SEO. It means that you have to make sure that you are creating high quality content only. And authoritativeness is all about the way you show off what you are promoting. And that can happen only when you are using authentic and genuine references for the content which you are offering to your users. And finally, you have to win the trust of your audience. it can happen only when you have worked on the previous factors.
UX & Technical SEO
Since web is becoming more user-centric, it has become really important for the marketers to make sure that they have the ability to entertain users well. In this scenario, it is worth talking about the user experience, or UX.
User experience is not just about the design elements and nice themes, even though they are highly important. User experience is mainly about making the site good for consumption in a holistic manner. It also involves the way your website’s navigation works. The response of your site is also a part of user experience. And at a reasonable extent, the content that you create is also a part of the user experience.
Moreover, you have to make sure that you have worked well on the technical SEO of your site. as a matter of fact, technical SEO involves many factors which can help in improving user experience of your site.
Mobile SEO
Most of the people now interact with the web using their smartphones and mobile devices. And so, it shouldn’t be a surprise for you that you need to work on mobile SEO if you want to do well in 2020. While this SEO is almost the same as regular SEO, it emphasizes on the efforts to improve web experience for the mobile users.