Link building can be highly beneficial for the website if done right. As a matter of fact, links hold importance for the SEO more than any other thing. This is the reason that it needs to be a part of overall SEO strategy.
One thing that you need to keep in mind about link building is that it requires commitment because it takes time to deliver results. Moreover, you have to make sure that you have planned the link building strategy well.
In this article, we are going to talk about common roadblocks that can make your journey to link building success quite a struggling one. We will also talk about the ways to avoid them.
Not paying attention to the quality assets
Many people do not pay attention to quality assets on their sites. One of the assets to talk about is the high quality content that you need to create. High quality content helps you get more readers coming to your site. And so, you are going to have better chance at reaching and engaging key targets and strengthening your authority in the eyes of Google and users.
When it comes to creating content, one of the ideas is to create content for influencers and experts. Influencing the influencers can help you reach a wider domain of people without any major struggle.
Another way is to create content based on research, data and statistics. This type of content has been noticed outperforming other types of content.
Lack of on-site optimization
It has been noticed that many people pay attention to the off-page optimization (i.e. link building) more than on-site optimization. Remember, link building can be quite powerful if you pay attention to the on-site optimization. Bad shape of the website will only cause users abandoning your site before performing any action on your site.
On-page elements that you need to take into consideration here mainly include site and URL structure, desktop and mobile experience, page loading speed, redirects, broken pages and links, optimized page tagging elements, internal link building, and much more.
Insufficient research
It seems great getting links from Forbes, Washington Post, The Guardian, The Wall Street Journal, and so on. But if you are focusing only on this aspect of link building, you are actually looking for shortcuts. The mindset required for link building should be based on a purpose of getting short and long term benefits from links.
In this scenario, you need to start with the competitive analysis. You need to see where your competitors are getting links from. And you also have to see the publications which are linking to your competitors’ sites. You will need to see what tactics they are following. And most importantly, you will have to analyze if any of those practices are applicable in your case.
Another aspect of research is the keyword research. That’s where you are actually looking at what users are searching for. The methods used in keyword research for on-page optimization are well-known. You are going to have to apply same methods to see what your audience wants to see; and then use this data to get links.
Poor tracking and automation
Link building is not game to just make the links and watch the traffic coming in. you are going to have to do effective organization to make sure that you are getting results.For this purpose, you need to maintain and organize data about the link building opportunities as well as information about the traffic which you are already getting from the existing links.